The site, which launches with daily editorial content, this week features the first interviews with five former swimmers associated with the sexual abuse scandal in U.S.A swimming that led to CEO Chuck Wielgus’ withdrawal from this year’s International Swimming Hall of Fame induction class.
VICE Sports won’t be confined to the stats and scores, but will take viewers and readers behind the scenes, profiling some of the most intriguing personalities in sports, the rabid fans cheering for them and cultural movements surrounding the games.
VICE Sports also partners with Mandalay Sports Media, one of the most prolific producers of sports related content to gain access to marquee athletes.
All VICE Sports content will live at sports.vice.com, a fully responsive platform created for optimal video and content viewing as well as social media sharing. The dedicated VICE SportsYouTube channel will help to ensure the channel’s content reaches the widest possible audience.
SHOW DESCRIPTIONS:
OFF DAY: Six days a week, athletes are playing, practicing, or training. Explore the entertaining and bizarre ways our favorite athletes use their limited free time, and get a unique look at who these modern-day gladiators really are when they’re not under the glare of the stadium's lights.
FANFARE: Players come and go, teams drop in and out of contention, but the rabid devotion of a superfan never wanes. We scour the globe to meet the most devoted of the bunch.
VICE SPORTS MEETS: Tired of the run-of-the-mill and cliché riddled interviews that dominate sports media? VICE Sports Meets is the antidote, digging into the lives of your favorite stars and seeing what really makes them tick.
ATHLETES AFTER THE FACT: Follow athletes as they pursue life after the league. In spending time with them in their new jobs, we often learn much more about their old ones.
THE CUSP: There's nothing as fascinating as the period of an athlete’s career when they’re on the verge of breaking through to the big time. With one foot in a world they’ve always known, and one foot into an unimaginable world of stardom, lives get complicated and powerful stories emerge.
ABOUT VICE MEDIA
VICE is a global youth media company and the industry leader in producing and distributing the best online video content in the world. Launched in 1994 as a punk magazine, VICE now operates out of 36 offices globally, and has expanded into a multimedia network, including the world’s premier source for original online video, VICE.COM; an international network of digital channels; a television & feature film production studio; a magazine; a record label; and a book-publishing division.
VICE’s digital channels include VICE SPORTS, a sports channel; MUNCHIES, a food channel; VICE News, a dedicated news channel; Noisey, a music discovery channel; The Creators Project, dedicated to the arts and creativity; Motherboard, covering cultural happenings in technology; THUMP, focusing on global dance and electronic music; and Fightland, a channel dedicated to the culture of MMA. VICE acquired British fashion publication i-D in 2012 and re-launched i-D’s digital presence at i-D.co, a video-driven fashion site. In 2013, VICE launched a news-magazine series on HBO titled 'VICE.' The Emmy-nominated series is currently in its second season.
By press release
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