“We are thrilled to be adding the Kako ICEtrekkers line of footwear traction devices into our product offerings, as they have been very successful in the outdoor and safety industrial markets and are a perfect complement to the Yaktrax brand,” said Steve Couder, Vice President of Yaktrax. “As the traction category has grown, it has become apparent that many retailers would prefer to carry multiple brands to provide their customers with options, and with this acquisition we can now offer those options to retailers.”
The most popular model in the ICEtrekkers line is the Diamond Grip traction device, constructed with patented Diamond beads that have hundreds of biting edges for unparalleled grip in snow, ice and mud conditions. The steel Diamond beads are strung on steel aircraft cable and affixed to a hearty rubber sling that keeps the device securely fastened to the shoe or boot. Kako ICEtrekkers have been mostly popular amongst the safety industrial market to date, but they have seen significant growth in the retail market over the last couple of years as well.
“We have worked hard to make ICEtrekkers a premium brand of traction devices, and look forward to the opportunities afforded by joining the Implus brand family,” said Kate LaGrand, co-founder of Kako ICEtrekkers.
The acquisition of Kako ICEtrekkers brings yet another active brand under the Implus umbrella of innovative footcare and outdoor accessory brands. Over the last few years, the company has successfully acquired and grown five major brand expansions: Yaktrax, the market leader in winter traction; Highgear, a leader in innovative and affordable outdoor electronics; Little Hotties Warmers, all-natural hand, body and toe warmers; Sneaker Balls, a line of sports air fresheners; and Perfect Fitness, a market leader in home gym/fitness equipment.
Its other brands include Sof Sole, apara, Airplus and Sof Comfort.
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