Johnson Health Tech, the parent company of such fitness brands as
Matrix, Vision, AFG and Horizon, has acquired Magnum Fitness, the
manufacturer and marketer of performance strength equipment, based in
South Milwaukee, WI.
“For more than thirty years, Magnum has
developed commercial strength training products that have produced
tremendous value for its customers. Their initiative, knowledge,
expertise and focus on the health and fitness industry complement our
culture and philosophy at Johnson Health Tech,” said Jason Lo, CEO of
JHT.
“With the acquisition of Magnum, JHT now has a comprehensive
commercial strength product portfolio that greatly increases the
competitiveness of our product offering in adjacent channels of the
commercial market,” said Mark Zabel, VP of global product development
& marketing for JHT.
In addition to rounding out the
existing product portfolio, the acquisition of Magnum also gives JHT
North American-based manufacturing capabilities.
“This
acquisition allows us to offer customization and flexibility options to
our commercial customers that simply were not feasible before,” Zabel
continued. “We’re excited about the possibilities.”
“We’re
pleased to join Johnson Health Tech,” said Larry Nelson, VP of Sales for
Magnum Fitness. “It’s a well diversified company with strong brands,
exceptional products, and a team of dedicated professionals, passionate
about fitness. It’s an exciting organization to be part of.”
Over
the next 12 months, the JHT management team will evaluate how to best
integrate the existing Magnum team, product lines, distributors and
facilities into its existing operations. Ron Carringi will serve as
general manager of the manufacturing facility. Prior to this post,
Carringi served as a director of engineering at JHT for nine years, and
brings experience in managing strength manufacturing facilities to his
new position.
Aucun commentaire:
Enregistrer un commentaire