Business news : Inov-8 Appoints Lee Cox as VP of Sales, U.S.

Inov-8 announced the addition of a Lee Cox as the new VP of sales for the U.S. business. Cox comes to Inov-8 with over 20 years of work in sales, marketing and product merchandising/management. His previous experience includes five years at Reebok, where he held various management roles in sales, marketing and product strategy for the running business; and a year at New Balance leading the footwear merchandising team.

"Inov-8 is an authentic performance brand with tremendous potential, and I am honored to have the opportunity to contribute to this organization,” explains Cox. “As a runner/ triathlete and fitness enthusiast, I’ve always admired their commitment to providing the athlete with the pinnacle of product experience and performance. The future is very bright for inov-8TM and I am excited to be part of this brand.”

With experience as a manager, co-owner, and footwear buyer for a 4-store franchise of The Athlete’s Foot, Cox brings valuable industry insight to the Inov-8 business.

“The brand is tremendously excited to have Lee aboard,” says US general manager Chris Melton. “He’s enormously respected in the performance footwear industry and comes to us with quite an accomplished skillset, spanning product, sales, merchandising and retail. He joins our executive team at an exciting time as the brand aims to continue the immense growth achieved during the past few years.”

Inov-8 is an international sports performance brand that is passionate about delivering performance through innovation. Since 2003 Inov-8 has been producing minimalist footwear that is the choice of World Champions. Inov-8 sponsors a team of athletes, Team inov-8, that represent committed competitors in road running, trail running, and fitness/CrossFit.

( SportsOneSource Media  )