Business people : Pivotal 5 Appoints VP of Sales

Pivotal 5, a leader in wellness and handheld fitness products announces the hiring of Craig Bradley as vice president of sales for fitness facilities and specialty markets. Bradley brings over 16 years of global experience in the fitness equipment, health club and fitness programming industries. While leading sales efforts at SCW Fitness Education/Les Mills Midwest and Power Plate, Bradley achieved strong sales growth and exceptional profitability.

“Craig brings long-term relationships, a history of sales team management and a proven record of aggressively growing revenues and distribution,” says Adam Schumacher, President & CEO. “These are all traits which fit the continued growth strategies of Pivotal 5.”

Craig will be responsible for driving the continued momentum of Pivotal 5 brands Natural Fitness, Rejuvenation | Prevent + Perform + Recover and KettleWorx, with a particular focus on expanding revenue and distribution opportunities within fitness facilities and specialty sporting goods retailers.

( SportsOneSource Media )