Over the past five years,G3, a Vancouver based manufacturer of industry-leading gear for backcountry and sidecountry skiing has held the G3 Skigraphiks ski-design competition as a way to give back to enthusiastic fans. For the first time this year, Backcountry Magazine signed on as the exclusive partner. From Sept. 1 to Nov. 30, applicants from around the world submitted their own top-sheet designs incorporating the G3 and Backcountry Magazine logos on the District ski.
“G3 has always placed a huge emphasis on community and the Skigraphiks contest allows us to give back to G3’s fans and award creativity and interaction,” said Oliver Steffen, founder and president of G3. “Teaming up with Backcountry Magazine was an opportunity to partner with one the the key media players in the ski industry and continue to expand our community in the process.”
A panel of judges chose one Grand Prize Winner and three People’s Choice Awards (one each month) that were given to one of the most popular entries determined by the number of comments, likes, and shares each design received, as well as overall impression. This year’s People’s Choice Awards went to Carl Heath’s10,000 Districts Under the Sea from September, Nemanja Grimani’sPine Cone from October, and Sarah Osadetz’sInfinite Love from November.
Franz Vilsmeier won this year’s Grand Prize with his Frozen Watercolours design, a watercolor image of mountains and sky. Vilsmeier, a German native, studied design in Munich and has worked in advertising and for design agencies for the past 12 years.
When asked about the inspiration for his design Vilsmeier said, “On the day I first met my girlfriend we had perfect weather conditions and lots of powder. Every time a light wind blew, the snow crystals shimmered in all kinds of pastel colours in front of the blue sky. I tried to catch that moment and translate it into the ski design.”
Vilsmeier’s goal was to design a ski that can be displayed on a living room wall, a piece of art that will always conjure up memories of the mountains. Vilsmeier loves skiing in Austria and France, but he hopes to visit Canada and Japan in the near future. Since he has been transitioning from the resort more into the backcountry, he is excited to jump on his new custom-designed District skis this season and explore new areas on his first touring setup that he was unable to gain access to before.
About G3
Based in Vancouver, B.C., G3 Genuine Guide Gear is manufacturer of industry-leading gear for backcountry skiing. It has been making avalanche safety equipment since 1995. The G3 product line includes skis, alpine-touring and telemark ski bindings, climbing skins, avalanche shovels, probes and other ski accessories. G3 was founded on the principle that gear built for backcountry guides should be manufactured to the highest standards, which has helped the company gain a reputation as an industry innovator. For more information, visit www.genuineguidegear.com or like us on Facebook at www.facebook.com/genuineguidegear.
About Backcountry Magazine
Backcountry Magazine is the purveyor of the Untracked Experience. For 19 years, we’ve been the voice of the backcountry community. We publish the industry’s most unbiased gear reviews; we share stories of destinations exotic and close to home, profile backcountry luminaries and unsung heroes, and provide the education to get you out there and back.
Dave Simpson / Senior Account Executive / Verde PR & Consulting / Dave@verdepr.com
970.359.3553.
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