IRVINE, CA – June 18, 2013 – TAVIK®, an original
lifestyle brand that produces premium collections for active
individuals engaged in the modern beach and music culture, has grown
exponentially in 2013 with the addition of 12 international
distributors, two new North American sales agencies, and eight new
internal hires. TAVIK’s internal hires include product managers, fit
technicians, men and women’s apparel/graphic designers, in-house sales
support and marketing personnel.
TAVIK has seen tremendous growth globally with the launch of the
contemporary Accessory Collections and expansion of Men’s and Women’s
Apparel Collections. TAVIK has partnered with numerous international
distribution partners over the last six months, ranging from lifestyle
distributors to Consumer Electronic (C/E) distributors. Theses
distribution partners target fashion boutiques, core accounts, Apple
Premium Retailers and other approved C/E channels. TAVIK currently
produces exclusive case accessories for Apple and plans to continue its
international expansion in 2013.
In North America, TAVIK is proud to announce the signing of east
coast sales agency CSB Industries, Inc. CSB Industries, Inc. is a
leading Rep Agency based out of New York with over 15 years experience
in the action sports and lifestyle industry. CSB provides professional
sales and marketing services to increase sales, brand awareness, and
inspire a constant evolution of creative distribution and marketing
concepts. The CSB Crew, led by Chris Bernard, represents brands, such as
Burton Snowboards, and has an accomplished background in exceeding
sales expectations with a direct hands-on approach.
“Our success has been built by our continued investment in our
experienced team. Each member of our team is driven to perform with
best-in-class sales and service. We all treat each brand we represent
as if it were our own,” says Chris Bernard, President of CSB Industries,
Inc. The core of the CSB crew is made of up its founding member Chris
Bernard, North East representatives Scotty Morton, Tanner Comfort, and
Maritza Bernard, as well as South East representative Jeff Sykes.
TAVIK is also thrilled to announce another addition to the North
America sales team for Canada, the Brasier Agency Group, led by Gareth
Knocker. Gareth has been in the action sports and lifestyle industry
for over 17 years, most recently with Hurley as the Canadian National
sales manager. Gareth and in-house team are based in Toronto, with
independent sales agents located in Vancouver, Calgary, Toronto and
Montreal.
TAVIK is excited to announce internal expansion with Dorota
Korczynski as lead Product Manager. Dorota comes to TAVIK with over 12
years of experience in streamlining and developing sample and product
delivery for Burton Snowboards and Oakley. TAVIK welcomes Lyra Kelly,
who has over eight years of history perfecting garment design as a
technical and fit designer for Analog, Burton and Sole Technology.
TAVIK also welcomes Jordan Raths, a well-versed graphic and apparel
designer with experience at Burton and professional freelance work for
multiple skate brands. Lastly, TAVIK has gained numerous accomplished
sales and marketing personnel strengthening TAVIK’s core.
“We could not be more excited to round out our team with such great talent,” says Erik Paulsen, founder of TAVIK.
Stay tuned for TAVIK’s upcoming Mens, Women’s Swimwear and
Accessory Collections to debut at Agenda Tradeshows, Know-Show (Canada)
and the Miami Swim Show.
Source Tavik through Press release
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