PrimaLoft, Inc. (www.primaloft.com) is marking 2013 with its 25th anniversary, celebrating the brand’s heritage and position as the world leader in comfort solutions, providing high-performance insulations, yarn and fabrics. What originated as a request from the U.S. Army in the early 1980s to keep U.S. soldiers warm and dry in wet conditions, can now be found in leading global brands serving the outdoor, fashion, home furnishings, work wear, hunting and military markets.
PrimaLoft was originally established as a business subsidiary of Albany International Corp. in 1988. Albany International’s reputation for developing high-performance insulating materials led the U.S. Army to commission the development of a synthetic insulation that would mimic the performance of down. Given the lack of commercially available microfibers at that time, Albany’s R&D team developed a unique process for extruding the microfibers in their lab. The ability to develop this fiber technology led to the innovation that today mirrors the structure of goose down that is warmer, drier, and softer than any other synthetic insulation.
The brand’s first commercial shipment was to L.L.Bean for the Mountain Lite Parka in August 1989. By 1993, PrimaLoft moved into footwear, sleeping bags and gloves, as well as the home furnishings market with the introduction of PrimaLoft® filled bedding by Lands’ End. Today, PrimaLoft is The Luxury Down Alternative® in the home market.
“Our 25th anniversary is an occasion for us to look back at our rich heritage and appreciate how we’ve played a central role in transforming the insulation category,” said Michael Joyce, PrimaLoft CEO. “We are especially grateful to our brand partners and consumers who have supported PrimaLoft. I think it’s fair to say we have strongly influenced how people stay warm, be it in the outdoors, or in the home. We are looking forward to a bright future and the promise of exciting things to come.”
PrimaLoft’s commitment to innovation has enabled the brand to expand into new market categories, to set trends, and become the leader in comfort technologies with best-in-class products such as PrimaLoft® One, Synergy, and ECO, PrimaLoft’s earth-friendly insulation option. PrimaLoft is also officially recognized by bluesign® and was the first branded insulation to earn the System Partner certification for sustainable textile production.
As PrimaLoft celebrates its 25th anniversary, the company is embarking on a new adventure as a privately held entity led by Michael Joyce, who purchased PrimaLoft in June of 2012. Joyce and his team are now focused on reinvesting in the brand to drive innovation, growing brand awareness, elevating its partnerships and exceeding the expectations of its iconic global customers.
“The PrimaLoft® brand has been an integral partner for the past 25 years, helping us to serve our core outdoor enthusiast customer that demands best-in-class, all-weather performance,” said Tom Armstrong, chief merchandising officer, L.L.Bean. “With 25 years of a proven track record, their team continues to innovate and evolve with today’s consumers, supporting our needs every step of the way.”
A 25th anniversary celebration will be held at the PrimaLoft® booth #39403 on the first day of the 2013 Outdoor Retailer Summer Market show from 4:30-6pm. For more information, visit www.PrimaLoft.com.
About PrimaLoft
Celebrating its 25th anniversary, PrimaLoft® insulation was originally developed for the U.S. Army as a water-resistant, synthetic alternative to down in the 1980s. Today, PrimaLoft is the research and development leader in high-performance insulations and fabrics, providing the ultimate comfort solution to its users from head to toe. The PrimaLoft® brand is recognized globally and is used in leading outdoor and fashion brands, home furnishings, work wear and military applications. For more information, visit www.PrimaLoft.com.
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