Bsiness people : Juha Salminen Appointed Brand Manager at Husqvarna Nordic

Juha Salminen, the 13-time World Champion and living legend of Enduro motorcycle racing, ends his successful career as a professional rider after the current season. Surely there are many secrets to his success, but without a doubt the biggest one is his 100-percent uncompromising attitude towards his work which he now wants to direct at his new job.

In October 2013, Salminen will take over as a Husqvarna Brand Manager in Finland and the Baltic states, in the new Husqvarna Nordic organisation. In addition to selling the brand, his main duty will be development of the dealer network and promotion of sales.

“The new Husqvarna dealer network will be guaranteed a professional brand manager who is fully committed to his job.  Juha has solid experience in the motorcycle industry around the world, and he has watched the sector very closely during his 15 years as a professional rider. We are extremely satisfied with Juha and happy to have him as part of our team”, says Husqvarna Nordic Managing Director Jaro Sihvonen with great enthusiasm.

By press release Husqvarna