06/09/2013

Business news : Rusty Teams up with Saint Archer Brewery on a Limited Collection Celebrating Josh Kerr and San Diego

Two San Diego brands, iconic surf brand Rusty and fast growing Saint Archer Brewery, have released a collection with Josh Kerr, exclusively for San Diego retailers. Josh Kerr is a long time Rusty team rider and one of the most electric surfers in the world today. He is arguably the best aerial surfer on the planet; perennial top 10 surfer on the ASP; and recent winner of Chippa Wilson’s “Flight to the Flats” aerial contest. 
 
In addition, Josh is a partner in the new upstart Saint Archer Brewery.  Located right around the corner from the Rusty Surfboard factory in San Diego, Saint Archer Brewery is a craft beer experience when art and science meet.  The company consists of a unique blend of world class brewers, artists, musicians, surfers, skateboarders and snowboarders.  In a very short time, Saint Archer has achieved success in an industry that takes years to make inroads.
Rusty X Saint Archer Collab Party

With Rusty and Saint Archer both from San Diego and, Kerr now living in North County, it made sense to put together a fun collaboration with all things San Diego.  The limited collection features Kerr’s boardshort, a pocket tee shirt, and snap back hat in native San Diego Chargers colors of navy and gold.  Product can be found at Sun Diego, Bird Rock Surf Shop, Surf Ride, Rusty Del Mar, Rusty La Jolla, Hanger 94, Mission Surf among others.

The collaboration was launched officially last night at the Saint Archer Brewery.  Josh Kerr and brand founder, Rusty Preisendorfer were seen behind the bar pouring beers for those in attendance. 

About Rusty

In 1988, Rusty clothing was launched. And, then, the roll really began. New schoolers Todd Chesser, Kalani Robb, Shane Beschen, Dino Andino, Matt Archbold, Taylor Knox, Chris Ward, Pat O’Connell and the Weatherly brothers (Benji and Jason) become teamriders and icons for a new era in surfing. Rusty was at the sharp end of the surf brand push into skate and snow, supporting Tony Hawk and Willy Santos.

Through the nineties, nations fell domino-like under the Rusty boot: Europe (1990), Brazil (1992), Indonesia (1994), Argentina and Chile (1997) and Japan (1999).

In 2001, Rusty had its first world champ, Florida’s CJ Hobgood. The following year, Rusty picked up Australian teenager Josh Kerr, a world aerial champion and the current record holder for the most eponymous aerials invented (Kerr-upt Flip, Kerr-azy Spin). In 2007, he introduced his Club Sandwich to the world at the Quiksilver Pro, stunning judges (a 7.5 for the one turn) and his opponent, eventual world champion Mick Fanning, who had to record a near perfect score to progress.

In 2006, the privately owned Rusty Australia (Vegas Enterprises) bent their wallet out of shape and bought the worldwide marks for the Rusty brand (apparel only). If you’re familiar with the Australian license you’ll know they injected a fashionable angle into a label that once bent traditional, but now goes kink.  Meanwhile, its prized A-team, Josh Kerr, Jay Davies, Jayke Sharpe and Nate Yeomans dominate the surf press – online, in print and, significantly, on screen.

About Saint Archer Brewery

Saint Archer Brewing Company was founded on a unique strain of creative talent: World-class brewers. Artists and musicians. Surfers, skateboarders, and snowboarders… All coming together with passion and commitment to express our collective true love –– handcrafted beer. Saint Archer's been a long time in the tank and we hope you taste our appreciation and gratitude in every sip.

By press release

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