New products : IRON GYM, demonstrates its commitment to the growing home fitness market

IRON GYM, the world renowned fitness brand demonstrates its 2013 commitment to the growing home fitness market, with the launch of the new AW 2013 IRON GYMTM range.

The new range includes highly engineered yet lightweight products designed to transform any home into a gym with highly versatile and portable equipment. The range gives users the ability to build a super-powerful upper-body fast, by utilizing their own body’s resistance through multiple exercises, which can be performed with simple to set up and easy to use tried and tested products.

Highlights of the comprehensive new 2013 IRON GYMTM range include:

IRON GYM Exercise Bars

IRON GYM, IRON GYM XTREME and IRON GYM XTREME PLATINUMTM versions.

These IRON GYM Exercise Bars provide the ultimate upper-body workout experience. All products are specifically engineered to easily attach to any standard door frame so users can develop their general fitness easily and conveniently at home.

The top-specification IRON GYM XTREME PLATINUMTM delivers a powerful combination of performance design innovation, together with superior materials and accessories. Features include; Heavy-duty chrome plated steel construction, for solid performance;

Ab Straps, to develop and strengthen abdominal muscles and Xtreme Grips, to provide more exercise options.

NEW IRON GYM TRAINING AIDS & ACCESSORIES

Rotating Push Up Grips, Rotating Forearm Grips and Ab Straps.

These products are designed to build, develop and strengthen the upper-body and abdominals. The high-spec PUSH UP-MAX includes revolutionary 3 in1 functionality that both varies the push-up routine as well as ensuring you keep challenging your muscles to perform and improve. The design is based around a pair of specially developed rotating push up grips – a smooth rotation ensures muscles are targeted more effectively while reducing strain on wrists and joints as you work through the push-up motion.

Pentti Vartiainen, IRON GYM, Head of Distribution, says, “We take home fitness very seriously at IRON GYM and pride ourselves on bringing the same quality and performance standards of pro gym kit into the home. Our array of products enjoy legendary status amongst sports and fitness enthusiasts and professionals the world over. We provide the ultimate, high quality, high performance, highly versatile and highly portable gym-in-a-box – delivering in just one piece of equipment every exercise you need to build a super-powerful upper body, super fast.”

 

By press release