Hurley continues its long-standing reputation of hosting world-class surf events while leading the industry in social responsibility and sustainability by bringing its H2O initiative to the 2013 Hurley Pro. This year, H2O brings together its non-profit partners Waves For Water, The Ecology Center, and the San Onofre Foundation to present the most provocative and largest educational experience ever featured on the tour.
In 2008, Hurley introduced the industry to the “single-use-plastic water-bottle free” concept under the H2O initiative and to minimize contest footprint. Since then, that initiative has helped divert tons of plastic from beach events and provide access to clean water for millions of people worldwide.
Raising the bar for this year’s Hurley Pro, the H2O initiative will feature programs and displays by the Hurley H2O Blue Room, Waves For Water, The Ecology Center, and The San Onofre Foundation. Each will offer a hands-on experience to inform and inspire all attendees about the importance of clean water and providing tangible solutions for people in need.
“The Hurley Pro is a place where we like to challenge ourselves,” said Ben Edwards, VP of Global Outreach at Hurley. “This year, we've upped the stakes with our sustainability plan and our social responsibility efforts. From the recycling and beach awareness programs to the human inspiration platforms, we feel that the effort we are making here will actually help change lives.
"For example, we are giving each athlete a water filtration unit from our friends at Waves for Water and challenging them to be Clean Water Couriers next surf trip," added Edwards. "We are showing how each one of us can truly make a difference. Nothing like this has ever been done before.”
The following is a highlight of the H2O initiatives that attendees will experience at the Hurley Pro:
HURLEY H2O: BLUE ROOM
This 20-foot repurposed shipping container will serve to provide filtered water for people during the entire contest as well as to inform of the event’s sustainability programming. Hurley encourages attendees to bring reusable canteens to fill-up for free during the event.
Hurley H2O regenerated t-shirts and stainless steel water bottles will be on sale with net-proceeds helping fund non-profit partners Waves for Water and The Ecology Center.
The event will debut, “Hydration Nation” concept with Rob Machado’s recent water relief effort in Nicaragua along with students from his former high school, San Dieguito Academy. Other educational tools and inspirational videos will also be on display to highlight his recent body of work.
WAVES FOR WATER
President and Founder, Jon Rose will attend the contest and be guest announcer for the web-cast to provide various updates on his recent humanitarian work in Brazil and Hurricane Sandy relief.
PR CONTACT:
Hurley / Maria Boschetti / 949-548-9375 / maria_boschetti@hurley.com
Source Hurley
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