Business news : 23% Of Holiday Shoppers Would Choose Mobile-Only Experience

A new survey from PriceGrabber revealed that 23 percent of holiday shoppers would opt for a mobile-only shopping experience, Mobile Commerce Daily reported on November 27.

The “Winter Holiday” survey suggested that consumers are increasingly comfortable with making the majority of their holiday purchases with a mobile device.

According to Mobile Commerce Daily, PriceGrabber vice president of sales James Brown said that consumers are making the shift because “the experience on their phones and tablets is getting better and better.”

To learn more about PriceGrabber’s results, read the full story here.

Source pymnts.com