WOODWAY, Texas, Nov. 25, 2013 -- Curves International, Inc., the largest chain of
fitness centers for women in the world and a leader in the weight
management category, today announced the introduction of an exclusive
line of workout wear that's both functional and flattering. The new
line includes 20 new pieces designed for performance and includes such
features such as breathable wicking material, tops and jackets with
longer backs, "stay put" waistbands, comfortable compression and
slimming designs. Available now at participating Curves locations in North America
and on curves.com, this new line of workout gear is both stylish and
affordable. New collections will be rolled out on an ongoing basis.
"Focus
groups and consumer testing revealed that Curves members wanted workout
wear that is high performing, high quality and offers a lifestyle
look," said Katie Lucas,
vice president of products at Curves International, Inc. "We designed
this line to be gear you'll wear to workout in but then also meet a
friend for coffee afterward. Best of all, this line is designed to
flatter – doesn't everyone want to show off the results of their hard
work?"
The
new Curves line of athletic wear and gear features a wide array of
items including tees with high-performance wicking with seams and
stitching designed to slim and contour; compression action pants with
power mesh technology, no-slip waistbands and flattering boot leg shape;
support bras with mesh panel ventilation and wide, front-adjustable
gel-cushioned straps; and a collection of fun accessories like cushioned
socks, a magnetic towel for workouts and a lunch tote that will add a
little pizazz to help you stay on track.
For
more information about the exclusive line of supercharged workout wear
and accessories, visit your local Curves or shop at curves.com.
About Curves International, Inc.
Curves
International, Inc. is the largest chain of fitness centers for women
in the world and is famous for its fitness program, a 30-minute circuit
with a Coach that works every major muscle group with strength training,
cardio and stretching. The new Curves Workouts with Jillian Michaels (launching January 2014)
offer cutting-edge total body workouts that feature the Curves strength
training machines in conjunction with functional bodyweight-based
exercises that ramp up metabolism and transform physique. With Curves
Complete, women have a fully integrated, personalized weight loss and
weight management solution that includes the Curves fitness program, a
customizable meal plan and one-on-one coaching and support. Backed by
extensive research, Curves Complete has been shown to reduce fat,
increase lean muscle, boost metabolism and help dieters lose weight and
maintain weight loss. Each Curves Complete Coach has completed a
certification program developed in conjunction with Cleveland Clinic,
one of the most respected hospitals in the country. Curves is committed
to providing women with the tools necessary to empower them to live more
fulfilling lives. For more information please visit curves.com.
SOURCE Curves International, Inc.
RELATED LINKS
http://www.curves.com
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