Its emphasis is on classic and forward thinking sportswear and accessories, plus ancillary experiences that speak to the cultural creative audience. Renowned for an infectious vibe and a strong buzz among trend makers and watchers, Capsule has become a not-to-be-missed event since its launch in 2007.
Capsule, which has been independently operated by fashion consultancy BPMW since its inception, will join Reed’s growing portfolio of fashion events (that already includes AGENDA). The two companies will collaborate on show development and work to further enhance the overall experience for the exhibitors and attendees who make up the Capsule community.
Working together, Reed and Capsule will drive customer value to new heights, providing the high-end fashion community with greater access and expanded opportunities to grow and thrive.
“We’ve watched the community of Capsule brands shape the fashion landscape and we’re proud to offer a boutique experience that provides the opportunity for industry relationships to flourish,” said Deirdre Maloney, co-founder of Capsule. “ But as the market has grown so have we, and the time is right for us to join forces with a world class company like Reed that can help us do what we’ve always done, better. We are so impressed with Reed’s global perspective and rich experience, and we’re looking forward to working together on what is and will remain a very personal project for us.”
“We feel that Capsule is a great cultural fit with our growing fashion portfolio, and a great addition to what we’re doing with the AGENDA events” said Greg Topalian, Senior Vice President at Reed. He added, “The team’s dedication to the feel, authenticity and respect for the market it serves has been, and will continue to be, the keys to Capsule’s success.”
The three co-founders of Capsule, Maloney, Edina Sultanik and Minya Quirk, will work closely with Topalian and the Reed management team in running the events and are excited for the show’s evolution.
The transaction was completed in late December. Terms were not disclosed.
Capsule events for A/W 2014: Capsule Berlin, January 14-15, 2014
Capsule Paris Men’s, January 17-19, 2014
Capsule New York Men’s, January 21-22, 2014
Capsule Las Vegas, February 17-19, 2014
Capsule New York Women’s, February 22-24, 2014
Capsule Paris Women’s, February 28 – March 2, 2014
For more information: capsuleshow.com
About Capsule:
Capsule is the fashion and lifestyle event that showcases today’s best high-end, progressive labels and directional, independent designers. Presenting a fresh approach to the fashion tradeshow, Capsule’s community reflects the look and tastes of the advanced consumer. A strictly juried show, what is constant across all Capsule participants is a premium level of ideas, overall aesthetic, styling, fit, design and brand messaging. From high to low, bold to subtle, impulsive to thoughtful, the beauty of Capsule is in the mix. Only the world’s most innovative and sought-after brands are invited to participate. Capsule takes place 12 times a year in New York, Paris, Berlin and Las Vegas. Capsule was created in 2007 by NY-based fashion consultancy BPMW.
About Reed Exhibitions:
Reed Exhibitions is the world’s leading events organizer, with over 500 events in 42 countries. In 2012 Reed brought together over seven million active event participants from around the world, generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East and Asia Pacific, and are organized by 34 fully staffed offices. Reed organizes a wide range of events, including trade and consumer exhibitions, conferences and meetings. Its portfolio of over 460 events serves 44 industry sectors.
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