Athletic Propulsion Labs Introduces The Breakthrough Vision Low Basketball Shoe

Get High, Go Low; First APL Low-Top Basketball Shoe With Patented Load 'N Launch Technology. 

Los Angeles, CA  March 11, 2014

Athletic Propulsion Labs® released its latest breakthrough product today with the introduction of the APL® Vision Low basketball shoe offered exclusively at Athletic Propulsion Labs . APL has spent years developing a revolutionary construction with a new vision for what a low-top, high performance basketball shoe can be and today’s launch of the APL Vision Low is the result of those efforts.

The ultra-breathable FloZone upper is combined with a unique array of lateral and medial support strips that flex with the movement of the foot in a manner similar to the flexion observed in the construction of pratt truss bridges. The innovative design and engineering of the Vision Low combined with the patented APL Load ‘N Launch® forefoot technology designed to instantly increase vertical leap, takes low-top basketball shoe construction to a level not previously offered in the basketball category.

“The launch of the Athletic Propulsion Labs Vision Low basketball shoe today is the culmination of an intense design and engineering process, which focused on providing serious basketball players with the best performing, most breathable basketball shoe ever seen in the athletic footwear market.

The APL Vision Low utilizes the integration of our patented, Load ‘N Launch spring-loaded technology to improve vertical leap with an upper design that utilizes our FloZone construction to keep the foot cool and articulated midfoot strips to provide outstanding on-court lockdown support,” said Ryan Goldston, Co-Founder of Athletic Propulsion Labs.

“The extreme breathablility of the Vision Low upper keeps the foot cool throughout intense playing conditions, which would normally induce fatigue due to the extreme heat build-up inside most basketball shoes. Our lateral and medial support system was inspired by the innovative construction of many of the world’s most famous pratt truss bridges.

This unusual combination of an ultra-cool upper construction that also provides outstanding support in a low-top basketball shoe silhouette is the newest technological innovation to come out of Athletic Propulsion Labs”, said Adam Goldston, Co-Founder of Athletic Propulsion Labs.

Available today in two colorways, Magma/Black/Energy and White/Black/Red, the $150.00 suggested retail APL Vision Low is the first low-top basketball shoe to feature the company’s patented, spring-loaded APL Load ‘N Launch technology in the forefoot, designed to instantly increase a player’s vertical leap. In addition to the breakthrough Load ‘N Launch technology, the APL Vision Low incorporates the following innovative features:

•     Maximum airflow and breathablility provided by the APL FloZone upper is designed to keep the feet cool and dry in every style of play.
•     Articulated midfoot supports offer lockdown with an intertwined array of lateral and medial strips that flex with your feet.
•     Low-top ankle cut paired with an internal bootie system to allow freedom of motion and reduced weight in a comfortable, supportive design.
•     Enhanced first-step quickness and lockdown are provided by the external heel counter, which keeps the foot in place while providing a secure fit without unwanted movement inside the shoe.
•     Durable, non-slip rubber outsole featuring the unique APL segmented herringbone pattern surrounded by orbital grooves designed to provide enhanced traction in every situation on the basketball court.

The APL Vision Low fits completely true-to-size and provides the secure feeling of a basketball shoe designed to perform at the highest level of competition while providing maximum comfort, breathability and versatility for team play and recreational use. The APL Vision Low is available beginning today exclusively at http://www.athleticpropulsionlabs.com.

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About Athletic Propulsion Labs®:

Athletic Propulsion Labs was founded in Los Angeles, California by twin brothers Adam and Ryan Goldston, two former University of Southern California basketball players. The company is dedicated to the creation of world-class, breakthrough technology that significantly enhances the performance of athletes in a variety of sports. All APL basketball shoes are available exclusively at http://www.AthleticPropulsionLabs.com and feature the revolutionary Load ‘N Launch® Technology. The patented Load ‘N Launch® device is implanted in a cavity in the forefoot of the shoe and serves as a “launch pad” by taking the energy exerted by the player and increasing lift with the aid of an intricate, spring-based propulsion system designed to increase vertical leap up to 3.5 inches based upon athletic ability and physical conditioning of the individual*.

The APL Concept 1 basketball shoes were introduced on March 24, 2010. The NBA ban of the APL® Concept 1 shoes occurred on October 19, 2010 and marked the first time in the 64-year history of the NBA that a shoe was banned because it provided an “undue competitive advantage”.

For more information on Athletic Propulsion Labs, please visit the website at http://www.AthleticPropulsionLabs.com or http://www.APLbasketball.com.