To honor the dual 50th anniversaries and Colon Cancer Awareness Month, Yater has shaped a custom Spoon for SeaVees that will be available on auction with all proceeds from the auction, as well as 10% from sales of the 08/63 Hermosa Plimsoll Standards, will be donated to Colon Cancer research at the Cancer Center of Santa Barbara.
“Renny Yater epitomizes Authentic California,” said Steven Tiller, CEO and Chief Designer of SeaVees. “It was an honor to work with such a legend.”
In the summer of 1964, the same year SeaVees was originally founded, Yater honed his talent to carve out the original Yater Spoon. The Spoon was the thinnest, lightest and most maneuverable longboard of its time. The shape remains the board of choice among many longboarders today, solidifying Yater’s status as a surf icon.
Colon cancer is the second leading cause of cancer deaths in the United States, but as many as 80% of these deaths could be prevented through regular screening in those age 50 or older. To help raise awareness about colon cancer and screening for the disease, the Cancer Center of Santa Barbara with Sansum Clinic has worked since 2000 to raise widespread awareness of colon cancer prevention and the importance of early detection.
Throughout 2014, SeaVees is teaming up with select legends (and legends-in-the-making) to create limited edition items that embody the spirit of SeaVees and the authentic era of 1960s California. Sold exclusively on Seavees.com, all proceeds go to the charity of the collaborator’s choice.
To learn more about the auction, history of the Yater Spoon, and Cancer Center of Santa Barbara, visit www.seavees.com/the-legend-series/reynolds-renny-yater.
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