SwimTopia Wins Swim Team Software Shootout

Leading Swim League Conducts Most Extensive Swim Platform Evaluation to Date, Selects SwimTopia as Exclusive Technology Provider 

Austin, Texas March 12, 2014

The swim team management software market is heating up with a new technology solution shaking up the status quo and challenging more established software companies. After an extensive evaluation of all leading swim team management platforms, the West Houston Aquatic League (WHALe), one of the largest and fastest growing competitive swimming leagues in the nation, has selected up-and-comer SwimTopia® as its exclusive swim team technology platform over more established vendors.

With thirty swim teams ranging in size from 75 to 250 athletes each, WHALe is one of the largest and most prestigious competitive swimming leagues in the nation. Located in West Houston, one of the fastest growing metropolitan areas in the United States, WHALe is one of the fastest growing swim leagues in the country, anticipating 30% growth over the next eighteen months.

"With our league growing at such an incredible pace, we recognized the need to embrace technology to help our member teams run more efficiently and to enable easier collaboration and integration between the teams and the league itself." said Keith Carmichael, the President of WHALe.
WHALe conducted what is very likely the most thorough review and evaluation of swim team management solutions ever completed.

Starting with a review of all leading swim team management platform options, WHALe's technology committee narrowed the field down to two finalists: SwimTopia and a more established swim team management system. After evaluating the presentations and references of each vendor and conducting additional research, the teams of WHALe voted to adopt SwimTopia as its exclusive swim team management platform by more than a 2-to-1 margin.

"In our evaluation, SwimTopia stood out for being the easiest-to-use solution and for providing the best combination of features and functionality for our teams and our league.” said Alex Caridad, WHALe Webmaster and Technology Evaluation Committee Chairman.

"SwimTopia is delighted to be selected as WHALe's official swim team management platform. We have put enormous effort and careful thought into saving time and eliminating hassle for swim teams and their volunteers. It is gratifying to have that hard work and care be recognized in a head-to-head evaluation against our bigger and more established competitors, especially through such a rigorous process conducted by one of the most prestigious swim leagues in the country.” said Mason Hale, CEO and Founder of SwimTopia.

As the exclusive technology platform provider to WHALe, SwimTopia will provide each member team with an integrated suite of tools to manage online registration, website content management, merchandise sales, volunteer coordination, team communications, sponsorships and swim meet entries and results. In addition, SwimTopia will provide additional technology to facilitate integration and collaboration between the West Houston Aquatic League and its member teams.

About the West Houston Aquatic League (WHALe)

Established in 1985, the West Houston Aquatic League (WHALe) is a recreational summer swim league whose main purpose is to give children an opportunity to participate in organized swimming, with a primary emphasis on individual improvement and achievement. With thirty teams, WHALe is one of the largest and fastest growing competitive swimming organizations in the United States.

For more information visit http://www.swimwhale.com.

About SwimTopia

Launched in 2011, SwimTopia is known as “the world’s friendliest swim team management solution.” With a focus on ease-of-use and exceptional support, SwimTopia helps swim teams save time and increase fundraising with a modern, cloud-based software platform providing web content management, electronic commerce, online registration, volunteer coordination, team communications, online swim meet entries and results, and more. SwimTopia is a graduate of the Austin-based Capital Factory startup incubator program and is the winner of the 2011 Capital Factory Demo Day pitch competition. SwimTopia is a registered trademark of Team Topia, Inc.

For more information visit http://www.swimtopia.com.

By press release