Nestled behind bustling Oxford Circus in the capital’s prime fashion district; this new office mark’s the Canadian brand’s growing commitment to Europe and the United Kingdom, where its sales increase by more than 200 per cent in the last year.
Canada Goose claims annual revenues of more than C$150 million, fueled in large part by strong fashion-driven demand overseas. The company has built much of its marketing around its history outfitting polar explorers and – more recently – its decision to manufacture its apparel entirely in Canada.
“We went against the grain many years ago by choosing to invest in manufacturing at home, because it was – and is – the right thing to do,” said Canada Goose President & CEO Dani Reiss, who sold control of the third-generation company to Bain Capital in late 2013. “We’re driven to produce the best luxury performance outerwear that’s made where it should be, and that’s what consumers are responding to.”
Canada Goose retailers in the UK include Harrods, Harvey Nichols, Snow+Rock, Brown Thomas and more than 90 others.
The new London base will house the European marketing and UK and Ireland sales teams. The showroom carries the full collection of Outdoor Performance, Branta, and Youth, Kids and Baby collections, enabling UK customers to experience the entire Canada Goose brand environment first-hand.
In the past five years, Canada Goose has opened European offices in Sweden, Germany, and Finland to better support retailers and drive continued growth.
By press release
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