ASP International is pleased to announce the acquisition of the Billabong XXL ® Big Wave Awards.
Following this 2014 event, the XXL Big Wave Awards will enter into a
fresh ownership with ASP which will see the popular action sports
property expand its reach and co-sponsorship opportunities well into the
future while Billabong maintains a key naming rights position.
Held annually at the Grove Theatre in Anaheim, the Billabong XXL
Awards has traditionally honored a cross-section of big wave accolades,
including: Paddle Award, Biggest Wave Award, Men’s and Women’s
Performance Award, Wipeout Award, Biggest Tube Award and the top-line
Ride of the Year. This year’s XXL Awards will also incorporate the
official crowning of last season’s ASP BWWT Champion – South African
Grant “Twiggy” Baker.
“This is a night to celebrate big wave surfing and we’re very pleased
on the partnership between Billabong XXL and the BWWT Awards and the
acquisition of the XXL Property,” Paul Speaker, ASP CEO, said. “This is a
platform to honor the brave men and women who dedicate their lives to
the art of big wave surfing and we are honored to continue this
tradition in future years.”
A truly global event, historic XXL entries have come from Hawaii,
California, Oregon, Washington, Mexico, Peru, Chile, Brazil, Tahiti,
Fiji, Australia, South Africa, Ireland, Portugal, Spain, France,
Morocco, Canary Islands, Azores — and even international waters at the
Cortes Bank.
“The Billabong XXL Big Wave Awards is a progressive event that has
been instrumental in elevating the profile of big wave surfers to a
global audience,” explained Billabong Brand President, Shannan North.
“We are extremely proud to remain a sponsorship partner in the XXL for
many years to come and are confident in ASP’s ability to take the event
and profile of big wave surfing to the next level.”
“The XXL Property is now in its 15th year – over this time period the
event has gone off every year and over $1.5 million of prize money has
been awarded to the big wave surf community,” Graham Stapelberg, ASP
CMO, said. “The property has evolved over this period as the big wave
surfers continued to push the boundaries from big wave tow-in surfing to
going back to putting themselves at their very limits by paddling into
the biggest waves ever ridden. Throughout this period of change
Billabong was there supporting the big wave surfers.”
Surfline, a key partner in the XXL event since its inception in 2000,
will remain in position as the official surf forecaster of the event
and the sponsor of the Surfline Best Men’s Overall Performance category.
“Fifteen years ago, The XXL was all about capturing epic performances
at places like Jaws, Mavericks, and Cortes, said Surfline’s CEO, Jonno
Wells. This year, surfers are chasing XXL waves beyond the North
Pacific, and the event has evolved to capture and celebrate the best big
wave surfing world-wide. Surfline is honored to have been involved from
the beginning and we see a natural fit for The XXL under the ASP’s
wing. We’re looking forward to working with the ASP team to continue
inspiring XXL surfers, photographers, and fans around the world.”
Finally, Bill Sharp, the founder and event director for the XXL Big
Wave Awards event is stoked to see his creation growing yet again and
taking its place on surfing’s biggest stage.
“When I created the XXL concept in the 1990s, big wave surfing did
not seem to get the respect it deserved,” said Sharp. “That was when
action sports on TV was the new big thing. But I feel like the XXL Big
Wave Awards, working so closely with the surfers and the photographers
for the last 15 years, have helped to show the world how incredible the
sport truly is and now a huge swell hitting anywhere in the world will
routinely make global headlines. We have achieved a lot so far, but I
think there is more work to do and I look forward to pushing hard to
expand the opportunities for the sport and for all the top surfers and
photographers involved.”
The Billabong XXL ASP BWWT Awards will take place this Friday, May 2,
2014 at the Grove in Anaheim, Southern California. The event will be
webcast LIVE via aspworldtour.com beginning at 7:45pm PST.
For more on big wave surfing’s night of nights see the list of nominees for the Billabong XXL Big Wave Awards.
By press release
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