Bayer CropScience Launches App that Brings Solutions to Turfgrass Professionals on the Go

Backed by Bayer App Offers Lawn Care Operators and Golf Course Superintendents a Convenient New Tool to Combat Their Toughest Challenge

RESEARCH TRIANGLE PARK, N.C., May 7, 2014 -- Golf course superintendents and lawn care professionals can now instantly access Bayer's best-in-class innovation and research from their iPhone or iPad using the Backed by Bayer™ app from Environmental Science, a division of Bayer CropScience LP. Download the free app at the iTunes store for solutions and preventative tips to combat troublesome weeds, turf diseases and pests.

"Increasingly, lawn care operators and superintendents are being asked to take on responsibilities that go way beyond the traditional scope of turf management," said Scott Welge, head of marketing for Bayer's T&O business. "It is important for us to be there for superintendents and lawn care professionals where they are in greatest need of information and technical solutions – be it on the course or during a customer visit."

Bayer developed the Backed by Bayer app to arm turfgrass professionals with the tools for success, formatted to best complement the ways they are doing business.   Superintendents and lawn care professionals can search troublesome weeds, turf diseases and insect pests to identify the problem and recommended treatment. In addition, the app offers comprehensive product information, a rate calculator, weather information and access to Bayer sales representatives, distributors and current promotions.

"The Backed by Bayer app allows superintendents to stay in control and keep things moving," said David Wells, Bayer's golf business manager. "Whether superintendents need information on or away from the course, they can use the app to instantly identify and treat problems affecting their turf, track their application data, and easily refer to Bayer product labels, MSDS and local contacts."

Market research indicates more than 75 percent of lawn care professionals and more than 70 percent of golf course superintendents use a smartphone for business purposes. Turfgrass professionals are already using smartphones to access industry news and resources, communicate via text and email, capture work-related photographs, and more. Now they can also use the Backed by Bayer app, designed for both iPhone and iPad, to address some of their toughest turf management challenges.

"Lawn care professionals are constantly looking for new technologies and resources that help them do their job and better communicate with customers about the issues on their properties," said Pete Farno, Bayer's lawn and landscape business manager. "Bayer is thrilled to provide LCOs with a new tool to share credible information with their customers, while also allowing them to access the support they need wherever they are doing business."

For more information, turfgrass professionals can visit the Backed by Bayer app preview on the iTunes website or download the free app available at the iTunes store. For more information on Bayer solutions for T&O professionals, visit www.BackedbyBayer.com.

Bayer Golf Twitter Page: http://twitter.com/BayerGolf

Bayer Lawn Twitter Page: http://twitter.com/BayerLawn

Bayer CropScience is committed to bringing new technology and solutions for agriculture and non-agricultural uses. For questions concerning the availability and use of products, contact a local Bayer CropScience representative, or visit Bayer CropScience online at www.bayercropscience.us.

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About Bayer CropScience

Bayer is a global enterprise with core competencies in the fields of health care, agriculture and high-tech materials. Bayer CropScience, the subgroup of Bayer AG responsible for the agricultural business, has annual sales of EUR 8,819 million (2013) and is one of the world's leading innovative crop science companies in the areas of seeds, crop protection and non-agricultural pest control. The company offers an outstanding range of products including high value seeds, innovative crop protection solutions based on chemical and biological modes of action as well as an extensive service backup for modern, sustainable agriculture. In the area of non-agricultural applications, Bayer CropScience has a broad portfolio of products and services to control pests from home and garden to forestry applications. The company has a global workforce of 22,400 and is represented in more than 120 countries. This and further news is available at: www.press.bayercropscience.com.

Find more information at www.bayercropscience.us.

Forward-Looking Statements

This release may contain forward-looking statements based on current assumptions and forecasts made by Bayer Group or subgroup management. Various known and unknown risks, uncertainties and other factors could lead to material differences between the actual future results, financial situation, development or performance of the company and the estimates given here. These factors include those discussed in Bayer's public reports which are available on the Bayer website at www.bayer.com. The company assumes no liability whatsoever to update these forward-looking statements or to conform them to future events or developments.

©2014 Bayer CropScience LP, 2 T.W. Alexander Drive, Research Triangle Park, NC 27709. Always read and follow label instructions. Bayer and the Bayer Cross are registered trademarks of Bayer. Backed by Bayer is a trademark of Bayer. For additional product information call toll-free 1-866-99-BAYER (1-866-992-2937) or visit our website at www.BayerCropScience.us.

SOURCE Bayer CropScience