Munich. After achieving record sales during the first
quarter of 2014, BMW Motorrad remains firmly on course for success. In
April, 16,344 (prev. yr.: 14,587 units) motorcycles and maxi scooters
were supplied to customers worldwide. This represents an increase of
12.0% or 1,757 units as compared to April 2013.
April 2014 is thus the
most successful month ever in the history of the company. All in all,
BMW Motorrad has supplied 45,063 (prev. yr.: 39,319 units) vehicles to
customers since the beginning of the year. This means that as of
April, sales have exceeded the equivalent period of the previous year
by 14.6 % or 5,744 vehicles.
Heiner Faust, BMW Motorrad Head of Sales and Marketing: "With
growth of 12.0% in April and 14.6% for the period up to April, we have
been able to build very successfully on the momentum of an excellent
season start. We have seen double-digit growth every month since the
start of the year. Sales results in April even surpassed the existing
record of March, making it the best month ever for BMW Motorrad."
This excellent sales increase has been achieved on the basis of
ongoing stable market developments worldwide. In Europe (not including
Germany) BMW Motorrad had supplied 2,841 vehicles more as of April
than in the first four months of the previous year. In Germany, sales
are 672 units above the previous year's level. BMW Motorrad is also
seeing impressive growth in the USA and Asia.
As expected, the new R 1200 GS remains the top-selling model with
9,826 units sold. The new R 1200 GS Adventure (5,440 units as of
April), the new R 1200 RT (3,760 units as of April) and the newcomers
in the BMW model program R nineT (2,024 units as of April) and S 1000
R (1,679 as of April) are likewise seeing very strong demand.
Heiner Faust comments: "The excellent sales results mean we are
very confident in terms of how the season will develop. Demand for our
newly launched Boxer and S series models is especially pleasing. We
started supplying the BMW C evolution on May 2nd 2014. After initial
test rides, the world's first electrically powered maxi scooter in the
premium segment has received excellent reviews from the media, so now
we are very much looking forward to the response of our customers in Europe."
For any queries, please contact:
Rudolf-Andreas Probst, Kommunikation BMW Motorrad
Telefon: +49 89 382-22088, Fax: +49 89 382-23927
The BMW Group
The BMW Group is the leading premium manufacturer of automobiles and
motorcycles in the world with its BMW, MINI and Rolls-Royce brands. As
a global company, the BMW Group operates 28 production and assembly
facilities in 13 countries and has a global sales network in more than
140 countries.
In 2013, the BMW Group sold approximately 1.963 million cars and
115,215 motorcycles worldwide. The profit before tax for the financial
year 2013 was € 7.91 billion on revenues amounting to approximately €
76.06 billion. As of 31 December 2013, the BMW Group had a workforce
of 110,351 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.
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By press release
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