POC Introduces Cerebel Time Trial Helmet at Giro d’Italia and Tour of California.

(Aspen, Colo. – May 14, 2014) POC, a leading manufacturer of skiing and cycling helmets, eyewear, body armor and accessories is debuting a new aerodynamic road cycling helmet with the Garmin-Sharp Pro Cycling Team at two of the summer’s first and most significant stage races, the Giro d’Italia and the Tour of California.

The Cerebel helmet was developed in close collaboration with team Garmin-Sharp, Volvo Car Group and POC’s own WATTS Lab, a highly specialized department whose objective is to optimize performance and aerodynamics. Computational Fluid Dynamics (CFD) simulations and extensive wind tunnel testing with Garmin-Sharp and Volvo Car Group have given POC insight on how to improve aerodynamic efficiency.

Commenting on the new helmet, Stefan Ytterborn, POC CEO and founder says:

“Introducing the Cerebel helmet is about completing our range of road helmets, each developed for a specific purpose. All our four helmets; Octal, Octal Aero, Cerebel and Tempor, are extremely fast in their category, so it is a matter of priorities, conditions, the parcours and personal riding style. What it all comes down to is saving watts and seconds.”

Rohan Dennis of Team Garmin-Sharp wore the Cerebel in his second place performance at the Stage 2 Foslom Individual Time Trial (ITT) at the Tour of California and now sits second overall in the general classification. Members of Team Garmin Sharp racing in the Giro d’Italia also wore the Cerebel during the opening team time trail.

Cerebel will be presented at trade shows this fall and will be available to consumers as part of POC’s AVIP product line in the spring of 2015.

By press release


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