GU Energy Labs today announced a new formulation for
its Electrolyte Brew product, adding new dynamic flavors and increasing
the versatility of the drink line to complement its family of endurance
nutrition.
The new,
lighter-flavored Brew serves as a counterpoint to one of GU’s other
drinks, Roctane Ultra Endurance Energy Drink, which has a higher
carbohydrate concentration and additional amino acids.
The new flavors include
caffeinated Lemon Tea, Watermelon, Tastefully Nude and Blueberry
Pomegranate, which will have two times the regular sodium content of the
others.
“Our new Brew
formulation serves many purposes,” notes GU Energy Vice President of
Innovation and Development, Magdalena Boulet. “It has a lighter taste
profile, while offering a greater versatility for athletes. They can
use it solely for short workouts or in conjunction with a gel or Chomps
for longer workouts that need additional fuel.”
The new formulation will have 70 calories and 19 grams of
carbohydrates per serving, with 250mg of sodium and 30mg of potassium in
all but the Blueberry Pomegranate, which will have 500mg of sodium.
The carbohydrate source combines complex carbohydrates (in
the form of maltodextrin, a glucose polymer) with simple carbs (as
fructose) in a 50-50 balance, making the hypotonic Brew easily digested
while still providing lasting energy.
“One of the common
issues athletes face is flavor fatigue,” said Boulet. “Which is why
we’re especially proud of Tastefully Nude. It has a neutral taste and
mouth-feel, which imparts subtle flavoring without giving rise to taste
fatigue from an overly sweet formulation. Tastefully Nude also
complements numerous flavor combinations with our energy gels and
chews.”
The new Brew will be
available in portable 19-gram sticks packs as well as a travel-friendly
canister offering 24 servings. Each serving contains only 10 grams of
sugars, no proteins or fat, and no artificial food dyes. MSRP is
expected to be $1.50 per stick and $20 per canister.
The full family of new GU Brew flavors are:
- Lemon Lime
- Orange
- Lemon Tea (20 mg caffeine)
- Blueberry Pomegranate (with 2x sodium)
- Watermelon
- Tastefully Nude
The new product will be available July 1st, 2014, and interested dealers can contact their local rep or GU in-house sales for pre-release offer. Email: Orders@guenergy.com or by phone at 800-400-1995.
About GU Energy Labs
GU Energy Gel, the
original energy gel, was developed in 1993 in Berkeley, California. To
this day, GU remains the market share leader by a margin of more than
two to one, and is still the premium gel available to endurance
athletes. GU, Roctane, Chomps and Brew are designed to provide athletes
with scientifically-based, performance-tested nutrition.
For more
information about GU, log onto www.GUenergy.com.
By press release
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