ASICS 33-M™ And GEL-Noosa Tri™ 10 Race Past The Competition, Named "Best Sneakers Award Winners" From FITNESS Magazine

ASICS GEL-Noosa Tri(TM)

IRVINE, Calif., March 19, 2015 -- ASICS America is pleased to announce that both the ASICS 33-M™ and GEL-Noosa Tri™ 10 have been awarded top honors in FITNESS Magazine's April 2015 issue, which hits newsstands this week and contains their annual sneaker guide.

FITNESS Magazine receives hundreds of new footwear options for review each year. This year, they asked 152 women to "sweat-test" more than 100 of the latest styles. The ASICS 33-M™ was named "Best Max Cushioned Sneaker." Readers said, "for plump, 'pillowy' cushioning that will 'still promote great, natural running form,' put on the 'surprisingly light' ASICS 33-M™." They found its seamless upper and "very responsive" new AmpliFoam™ are both "great for really long runs."

The GEL-Noosa Tri™ 10 was voted "Best Triathlon Shoe" and the magazine says, "Ease your bike-to-run transition with the 'great cushioning' and 'superb support' of the ASICS GEL-Noosa Tri™ 10 shoes; they 'fit pretty perfectly,' thanks to seamless mesh uppers (for sockless wear) and heel and tongue grips, which help you slip them on and off quickly."

ASICS 33-M(TM

"We were thrilled to learn that FITNESS Magazine and its readers have named both the ASICS 33-M™ and GEL-Noosa Tri™ 10 best-in-class in their highly anticipated annual sneaker guide,"said Brice Newton, Sr. Footwear Product Marketing Manager of ASICS America Corporation. "Everything we do is geared toward making the best true sport performance product on the market and these awards are a fantastic acknowledgment of that. We strive for continuous improvement in everything we do – our loyal customers trust us to deliver the very best."

The new 33-M™ offers runners a more natural running experience with a maximum cushioned ride, designed to work naturally with the 33 joints in the foot. The footwear provides the new innovative technology, AmpliFoam™ Seamless Construction for a slipper-like upper fit, while the cushioned platform features ComforDry™ sockliner and lasting material, to double up the plush underfoot comfort while providing excellent moisture management, high level breathability, and anti-microbial properties.

The tenth generation of the GEL-Noosa Tri™ series provides runners and triathletes with the newest technology to keep their energy up. The completely new update flaunts a speedy tooling built with new lighter weight Solyte® Midsole and a PROPULSION TRUSSTIC® for a quick toe-off. The sleek upper design features Seamless Construction and technical engineered mesh for sockless wear, while optional elastic laces and heel and tongue grips make transition a breeze.

The ASICS 33-M™ and GEL-Noosa Tri™ 10 are available now at select specialty and sporting goods stores and online at www.asicsamerica.com.

About ASICS

Anima Sana In Corpore Sano, meaning "A Sound Mind in a Sound Body," is an old Latin phrase from which ASICS is derived and the fundamental platform on which the brand still stands. The company was founded more than 60 years ago by Kihachiro Onitsuka and is now a leading designer and manufacturer of performance athletic footwear, apparel and accessories.

For more information, visit www.asics.com.



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http://www.asicsamerica.com