Friedrichshafen / Nanjing - Asia Bike is celebrating its fifth edition from October 9 to 12, 2015, in Nanjing China, with the Demo Day in the Nanjing Zhongshan Sports Park on October 8. In a very short time, Asia Bike, the sister exhibition of Eurobike, has developed into one of the most important bicycle trade shows on the Asian bike market. It covers sports bikes, luxury bikes, urban bikes, e-bikes, cycling equipment and accessories. "Asia Bike is an important platform for us. It’s the ideal sourcing event for western companies to get to know the Asian market better. In addition, it provides the ideal opportunity for our long-standing Eurobike partners to establish themselves in China,” said Stefan Reisinger, Head of Eurobike, Messe Friedrichshafen.
While Eurobike at Lake Constance is where the global spotlight shines for the first time on the new trends for the next season, Asia Bike plays a similar role in presenting the latest innovations and trends for the 2016 season to the Asian market. Asia Bike 2015 will be held in three exhibition halls at Nanjing International Expo Center with an indoor exhibition area of about 40,000 m2 and an outdoor area of 12,000 m2. More than 350 brands have applied for booths at Asia Bike 2015. We are pleased to announce that top brands including Cannondale, GT, Merida, Motion, Bridgestone, Campagnolo, Cube, De Rosa, GT, Kellys, Lapierre, Look, Norco, Pinarello, Shimano, Specialized, Tern, Thule, Upland, Vaude or Wilier are coming back to Asia Bike 2015. And the brands KHS, Marin, Polygon, XDS and Yakima are attending Asia Bike for the first time.
As a trade show, Asia Bike runs a series of supporting programs. Events such as the Demo Day, Show in Show, Bike Travel Village and Test Center are taking place as scheduled. In addition, in order to follow and promote new trends in the Chinese bike market, new programs are being held, including the First Asia Bike Industry Summit, an innovative Design Show, Bike Clubs & Events Village, and a Triathlon Village.
Demo Day
Originated from Eurobike, this will be the third edition of the Asia Bike Demo Day, which takes place on October 8, the day before Asia Bike opens. The Demo Day for testing new bikes from the 2016 collections is held in the Nanjing Purple Mountain area with its extraordinarily beautiful trees and lakes. There are cycle routes for both road bikes and MTBs. Each year, the Demo Day is a must for trade visitors, pro cyclists and journalists.
Forum to exchange ideas: First Asia Bike Industry Summit, October 10
Exchanging ideas always leads to innovation. Taking advantage of Asia Bike as a platform with professional bike brands, distributors, dealers and media representatives, Asia Bike Industry Summit is going to bring these people together to exchange their opinions on important issues in the bike industry. On-trend topics covered include: international brands entering the Chinese market, e-commerce in the bike market, bike travelling, China Sports Bike Industry Report, and so on. The Summit takes place on October 10, the second day of Asia Bike, and is open to trade visitors only.
New Triathlon Village
Similar to the rapid growth experienced by the running market fast in recent years, Triathlon is becoming more popular and seeing more participants. Asia Bike 2015 has a new village dedicated to Triathlon with presentations of triathlon brands and products, Fitness, VO2 max test and lectures for promotion and information.
Opening dates
The four-day Asia Bike is open to Trade Visitors from Friday, October 9 to Monday, October 12. On the last two days (October 11 and 12), Asia Bike is also open to the public, so citizens and cycling enthusiasts can visit the show at the price of RMB 20 per ticket. For more information about Asia Bike, please visit www.asiabike-show.com.
Contact:
Richard Li, Project Director Olivia, Media Service
richardli@nfexpo.com olivia@nfexpo.com
Nanjing Ningfei Int'l Exhibition Co., Ltd.
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