Hydrapak,
a leading global supplier of active-lifestyle hydration equipment,
today announced its new SF350 and SF500 SoftFlask™ collapsible bottles
have been designated ISPO Award Winners in the Performance Accessories
category.
ISPO’s international mix of 57 judges, with expertise in
design, professional sports, media, and retail, have bestowed the
prestigious award as the company introduces the new SoftFlasks™ to the
market.
Extending the utility of the easily stored and collapsible SoftFlask™ line,
the new SF350 and SF500 focus on performance hydration and feature
wider filling ports, on-demand bite valves, shut-off switches, and are
versatile multi-sport accessory produced in .35 and .5 liter capacity.
The modular design is user-friendly and flexible: whether stored within
a backpack, a cycling jersey pocket, or with Hydrapak’s optional
integrated hand straps, these feather weight flasks are engineered to
adapt.
“The SoftFlasks™ have great potential across a wide
variety of sports and recreational activities,” said Hydrapak CEO Matt
Lyon. “We are excited to develop this entirely new category of
hydration and feel honored to become an ISPO Award winner. It’s
awesome.”
With an introduction at the ISPO trade show and launched to consumers in Summer 2013, the Soft Flasks will be priced between $15 (no integrated hand strap) and $25 (with hand strap).
About Hydrapak
Founded in 2001, Hydrapak, creators of innovative and advanced hands-free fluid delivery systems, was introduced to satisfy the growing demand from athletes for personal hydration systems. Hydrapak produces a lineup of custom-built hydration backpacks, reservoirs, and bottles for a variety of sports, including biking, hiking and running. Hydrapak is also an OEM for top manufacturers specializing in consumer, commercial and military purposes. To view all drink systems and components, bottles and hydration packs visit www.hydrapak.com or call 510.632.8318.
Founded in 2001, Hydrapak, creators of innovative and advanced hands-free fluid delivery systems, was introduced to satisfy the growing demand from athletes for personal hydration systems. Hydrapak produces a lineup of custom-built hydration backpacks, reservoirs, and bottles for a variety of sports, including biking, hiking and running. Hydrapak is also an OEM for top manufacturers specializing in consumer, commercial and military purposes. To view all drink systems and components, bottles and hydration packs visit www.hydrapak.com or call 510.632.8318.
Gordon Wright / OutsidePR / Gordon@Outsidepr.com/ 415.887.9325
Or visit www.Hydrapak.com
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