The Clymb, the outdoor industry’s fastest growing online retailer of gear and adventure travel, has retained Backbone Media to manage its public relation efforts. Backbone will provide communications strategy and PR support to help fuel The Clymb’s rapid expansion.
“After a thorough agency review process, we determined that Backbone’s experience, creativity, and authenticity directly align with ours,” states Mike Steck, vice president of marketing for The Clymb. “Backbone will play an integral role in helping us further connect with consumers that thrive on human-powered experiences.”
The Clymb inspires human-powered activities by delivering member-exclusive pricing on premium outdoor brands and adventure travel experiences, hand-picked by a team of experts. The Portland, Oregon-based company has over 100 employees. Founded in 2009, The Clymb has quickly grown to be one of the county’s top online retailers.
“Our employees are some of The Clymb’s best customers, regularly engaging with the gear and the trips they’ve purchased on the site,” states Penn Newhard, partner at Backbone Media. “We jumped at the opportunity to work with one of the industry’s most progressive brands.”
About The Clymb
For those who find their passion in the outdoors, The Clymb inspires human-powered adventure by delivering member-exclusive pricing on premium brands and experiences. With millions of members, The Clymb is the outdoor industry’s fastest growing online retailer. Founded in 2009 in Portland, Oregon, by a seasoned team of outdoor and sport industry veterans, The Clymb was named one of Outside’s Best Places to Work in 2012. www.theclymb.com
About Backbone Media
Backbone Media is a public relations, media planning and buying, and social media agency that partners with brands to target, engage and inspire the active lifestyle market. For over 15 years, Backbone has worked with leading outdoor gear, apparel, technology, food and beverage brands, as well as tourism destinations around the world. Backbone has offices in Carbondale and Denver, Colorado, and Jackson, Wyoming. www.backbonemedia.net
Erik Wardell / Backbone Media / erik.wardell@backbonemedia.net / 970.963.4873 x 137
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