Business people : Ben Anderson, Icelantic skis Founder Hands Over CEO Role

Icelantic LLC Founder Ben Anderson is stepping down as CEO of the Denver ski manufacturer and handing over the reins to his long-time friend and co-worker Annelise Loevlie. Loevlie has has held virtually every position in the company from CFO to marketing manager to head of international business since its founding in 2005. 

 

While Loevlie takes on teh CEO role, Anderson will take the role of chief brand officer, focusing his efforts more towards Icelantic’s image, experience and product development.

“Anne is one of my best friends and has been with the company in some form or another, since the beginning," said Anderson. "She has been a major player in the brand development, message and company operations.  I couldn’t think of a better person to take Icelantic to the next level.” 

Loevlie currently serves on the board of directors for SIA (Snowsports Industries of America) and was on the council that recently re-Branded the State of Colorado and is gaining recognition for Leadership and as a “Woman in Business” by several organizations in and out of the state and industry.

“I’m stoked”  says Loevlie. “There is so much untapped potential with this brand, it’s message and most importantly the people who are making it all happen behind the scenes.  It’s a big job, especially when working with friends, however there is no one else I’d rather be working with then this crew – we’re all amped to do great things.  Let’s see if we can make something of all this ‘energy’.” 

Icelantic began making and selling skis in 2005 and has since grown its distribution to over 160 ski shops in North America. It sells in 14 other countries and operates a European subsidiary in Switzerland.

By press release through sportsonesource