New products : Converse And Isolda Join Forces On Brazilian Print Sneaker Collection

First-time collaboration celebrates Brazilian art and culture through exotic prints.

Today Converse Inc. announces the launch of the Converse Isolda Sneaker Collection, a brand new footwear range that celebrates Brazil’s vibrant culture through a series of bold and colorful prints.  This first-time collaboration between Converse and the Brazilian fashion brand Isolda brings together a bold palette of watercolors and exotic hues brought to life on a series of iconic sneaker silhouettes from the Converse archive.

“The notion of color and self-expression is a very important part of Brazilian culture,” said Alessandra Affonso Ferreira, Creative Director of Isolda. "It was exciting to fuse the creative and rebellious universe from Converse with Isolda’s tropical fashion chic and create prints reminiscent of my childhood in northeastern Brazil and as a teenager in England during the 1980s Punk scene.” 

Available exclusively in Brazil, the Converse Isolda Sneaker Collection features a total of nine different prints rendered on three of the brand’s most iconic silhouettes – the Converse Chuck Taylor, the Converse CONS Auckland Racer and the Converse CONS Skidgrip. Inspired by iconic elements from Brazil’s tropical climate and culture, the collection features a series of bright watercolors featuring cashews, guavas, “tutti frutti” and gemstones prints, along with playful renditions of lobsters and octopus. The sneakers also feature an all-over printed canvas upper and lining, an all-white rand, and premium white leather logo detailing.

Following an exclusive launch during Fashion Rio on Friday, November 8, the Converse Isolda Sneaker Collection will be available for sale in limited quantities at select retailers including Dona Coisa (Rio De Janeiro) and Cartell 001 (Sao Paulo) starting Tuesday, November 12.  The premium sneakers are availalble in unisex sizing 4 – 12, with prices ranging from $110 to $130.

CONVERSE

Converse Inc., based in N. Andover, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company”™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe. Today, Converse offers a diverse portfolio including men's, women's and children’s footwear, apparel and accessories. Converse product is sold globally by retailers in over 160 countries and through 79 company-owned retail locations in the U.S.

ISOLDA

Isolda is a women's fashion brand, founded in 2011, by Sisters Alessandra and Juliana Affonso Ferreira and their friend Maya Pope. The brand concept is to use apparel as a piece of art. Brazil is the main inspiration for their collections: the tropical climate, fruits, colors, Brazilian joy, fauna and exotic flavors which can be found in his prints on fine fabrics like silk, satin and cotton. The creation process involves art, technology and a lot of inspiration.

MEDIA CONTACTS

CONVERSE
Baião de 3 – comunicação (11) 3338-0406
Cléa Martins – clea@baiaode3.com.br – (11) 98737-7676
Patrícia Larsen – patricia@baiaode3.com.br – (11) 99996-5207

ISOLDA PR
Monica Mendes Communications – (11) 3666 8437 / Carla Moreira – cmoreira@monicamendes.com.br

By press release


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