The European Outdoor Group opens retailers

During general meeting on 25 January in Munich, the European Outdoor Group (EOG), which includes 62 brands of outdoor items among the largest in the world, took the decision to allow retailers to become members of the organization.

"The decision to integrate the retail sector is a key milestone for our organization. We have many challenges, particularly in the areas of social and environmental responsibility and sustainable development, and have a common interest in encouraging more people to follow a lifestyle "outdoor" active, "said Rolf Schmid, CEO of Mammut Sports Group, who was elected president of the EOG during this meeting.