Backpacker Editor-In-Chief Dennis Lewon and his staff presented ExOfficio with the award during the annual Outdoor Retailer Winter Market in Salt Lake City, Utah on January 22, 2014
The Backpacker Editors’ Choice Awards, presented every winter since 1993, honor the products that Backpacker editors have chosen as the best of the year based on months of trail testing by teams of highly experienced hikers and climbers. With no set categories for the awards and no set number of recipients, the products and the testing process drive the award categories.
The ExOfficio Sol Cool Ultimate Hoody, available for men and women, was one of only 12 innovative products that have been honored with a 2014 Backpacker Editors’ Choice Award. The Sol Cool Ultimate Hoody fabric features Icefil® technology which blends Xylitol into the fibers. Xylitol, a compound also found in the birch tree and mint gum, cools skin up to five degrees upon contact with moisture, which is efficiently wicked away to the fabric surface. Sol Cool additionally has the highest sun protection rating for a garment, UPF 50+.
“BACKPACKER gear reviews set the benchmark by which all others are measured,” Lewon said. “That’s because no other magazine or website conducts field-testing as rigorously or impartially as the crew led by Gear Editor Kristin Hostetter. Our core testers each have years of backcountry experience and expertise in multiple pursuits from climbing to paddling to skiing. Under Kristin’s leadership, they put new products through punishing real-world abuse in the toughest terrain and worst weather. She also oversees a transparent process that has earned an unrivaled level of trust from readers, retailers, and manufacturers. The result? Best-in-class reviews that lead consumers to best-in-class gear.”
“I can speak for all of us at ExOfficio by saying how thrilled we are to learn that the Sol Cool Ultimate Hoody was chosen for this award,” said Bill Inman, Director of Design for ExOfficio. “To be recognized as a superior product after such thorough testing is truly an honor.”
The Backpacker Editors’ Choice Awards are the gold standard against which all outdoor products are measured, and are a seal of approval that can help put an outdoor company or product on the proverbial map. Each year at the Outdoor Retailer show, retail buyers use the awards announcements as a must-buy shopping list, knowing that their customers will be asking for these products in the spring.
Since their inception, the Backpacker Editors’ Choice Awards have come to be regarded as the most sought-after award for outdoor equipment and apparel found in the industry. The impeccable outdoor credentials and rigorous field-testing standards of the Backpacker staff guarantee that these awards are an undisputed mark of quality for the companies and products selected.
All winners must excel under extensive field-testing conducted by Backpacker’s team of editors, who take hundreds of new products every year into the backcountry to put them to the test. This rigorous process ensures that the performance of the winners is truly worthy of distinction and meets the guiding principle behind the program: gear that is of real value to the readers of Backpacker magazine, who are very active, long-term outdoor enthusiasts.
For more information contact Alexa Licata at 206.691.5257 or alicata@exofficio.com
About ExOfficio
ExOfficio celebrates the traveler by crafting garments that allow them to experience the world unhindered. ExOfficio was born in 1987 when our founders discovered the need for technical apparel that performs as gear. They engineered a shirt with the functions of a fly-fishing vest, the ventilation of a cool breeze and the construction of a men’s dress shirt. We put the same thought into every detail for garments that will enhance any adventure. ExOfficio is devoted to enhancing worldly exploration through clothing that packs well, performs and is durable enough for a lifetime. ExOfficio is sold internationally in specialty outdoor, fly-fishing, travel and luggage stores. Products are available in ExOfficio retail stores and online.
For more information, visit www.exofficio.com.
About Jarden Corporation, ExOfficio’s Parent Company
Jarden Corporation is a leading provider of a diverse range of consumer products with a portfolio of over 120 trusted, quality brands sold globally. Jarden operates in three primary business segments through a number of well recognized brands, including: Outdoor Solutions: Abu Garcia®, AeroBed®, Berkley®, Campingaz® and Coleman®, ExOfficio®, Fenwick®, Gulp!®, Invicta®, K2®, Marker®, Marmot®, Mitchell®, PENN®, Rawlings®, Shakespeare®, Stearns®, Stren®, Trilene®, Völkl® and Zoot®; Consumer Solutions: Bionaire®, Breville®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®; and Branded Consumables: Ball®, Bee®, Bernardin®, Bicycle®, Billy Boy®, Crawford®, Diamond®, Dicon®, Fiona®, First Alert®, First Essentials®, Hoyle®, Kerr®, Lehigh®, Lifoam®, Lillo®, Loew Cornell®, Mapa®, NUK®, Pine Mountain®, Quickie®, Spontex®, Tigex® and Yankee Candle®. Headquartered in Florida, Jarden ranks #383 on the Fortune 500 and has over 30,000 employees worldwide.
For further information about Jarden, please visit www.jarden.com.
About Backpacker:
Backpacker (www.backpacker.com) brings the outdoors straight to the reader’s doorstep, inspiring and enabling them to go more places and enjoy nature more often. The authority on active adventure, Backpacker is the world’s first GPS-enabled magazine and website, and the only outdoor media whose editors personally test the hiking trails, camping gear, and survival tips they publish. Backpacker’s Editors’ Choice Awards, an industry honor recognizing design, feature and product innovation, has become the gold standard against which all other outdoor-industry awards are measured. And the magazine recently launched mobile media applications that allow users to text-message hiking maps and directions to their phones. In the last five years, Backpacker has won five National Magazine Awards, the publishing industry’s highest honor. In 2008, the magazine won the NMA for General Excellence, joining The New Yorker, Mother Jones, GQ, and National Geographic as top winners in their respective size categories. In 2009, it won three awards, including General Excellence Online. Backpacker has also won numerous other print, design, and digital awards, and its writers have been recognized in prestigious contests and best-of-the-year anthologies.
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