After 94 years of
inspiring and enabling adventure with premium outerwear, apparel and gear, Eddie Bauer expands its
outfitting expertise to now include footwear. Set to debut in fall 2014, the new
Eddie Bauer footwear collection utilizes cutting-edge technology and
advancements in product engineering to offer the ultimate in performance,
comfort, and durability -- no matter the terrain.
“Whatever your
destination, Eddie Bauer footwear is built to take you anywhere you want to go,”
said Mike Egeck, Chief Executive Officer for Eddie Bauer. “Eddie Bauer is
committed to building innovative products focused on functionalityand versatility. We aim to elevate the
experience of adventurers, and our footwear is a natural extension of our outfitting
mentality. We are confident this launch further solidifies Eddie Bauer’s
position in the outdoor industry.”
The fall 2014 footwear
collection launches with six men’s and seven women’s styles. All styles feature
ergonomic, cushioned insoles to offer the most stable, supportive fit, and the
lightest, strongest midsoles to absorb the impact of every stride. With
specialty designed outsoles exclusive to the collection, consumers are sure to
have all-day comfort, no matter where their adventures take them.
The collection debuts with
the ultimate 24-hour adventure travel shoe, the Eddie Bauer Travex Full
Circuit, available in both men’s and women’s styles. Weighing 11 oz., this shoe
integrates state-of-the-art materials and technologies, including:
InsoFit Pro: An ergonomic polyurethane footbed stabilizing heel cup and superior
forefoot support.
MidLite Pro: A midsole using the lightest, strongest form of polyurethane
available to ensure critical cushioning, reduce impact, and provide overall
stability that lasts long after other midsoles break down.
SportGrip Pro: Carbon rubber outsole with grippy tread excels in all terrain,
including light trail use.
The collection will also
feature two versions of streamlined, lightweight hikers for men and women – the
Eddie Bauer Lukla and Lukla Pro. At 10 oz., the Lukla is a streamlined trekker that
reduces stride impact, especially critical when hiking on uneven ground with a
pack, and features:
InsoFit:
An EVA footbed that delivers all-day support while reducing weight and bulk.
MidLite:
Premium EVA midsole to provide the lightest possible weight without sacrificing
durability, support and comfort.
MultiPitch Pro: Outsole with exclusive lug design using Vibram® XS Trek rubber
compound – best in class for performance and durability.
The Lukla Pro features
the same performance attributes and technologies as the Lukla, and includes
Eddie Bauer’s exclusive WeatherEdge PRO,
a 20k/20k waterproof/breathable membrane lining to help keep feet dry in
extreme, wet conditions.
The fall 2014 assortment also
includes an array of Travex styles including a chukka, oxford and slip-on styles
for him and Mary Jane and ballet flats for her. Each of these styles combines
classic silhouettes with technical features ideal for the modern,
adventure-traveler. This winter, the line will expand with a collection of
performance boots and casual slippers for cold-weather months.
Eddie Bauer Footwear
launches exclusive online and in store on July 28, 2014. As with all Eddie
Bauer products, the new footwear collection is backed by Eddie Bauer’s unconditional
lifetime guarantee.
To learn more about Eddie
Bauer, please visit www.eddiebauer.com.
About Eddie Bauer
Established in 1920 in Seattle, Eddie Bauer is a specialty
retailer that sells sportswear, outerwear, footwear, gear and accessories for
the active outdoor lifestyle. The Eddie Bauer brand is a nationally recognized
brand that stands for high quality, innovation, style, and customer
service. Eddie Bauer products are available at approximately 400 stores
throughout the United States, Canada and Japan through catalog sales and online
at www.eddiebauer.com.
Eddie Bauer is proud to be named a J.D. Power 2011 Customer Service Champion.
By press release
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