Direct Golf Strengthen Senior Management Team

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Direct Golf has announced two new appointments to their Senior Management team in their quest to become Europe's number one specialist golf retailer.

The recent investment from global sports retailer Sports Direct has allowed Direct Golf to put exciting plans to grow the company into action, with the appointments of Lee Brown and Peter Riordan in consultancy roles.

Lee Brown will be working closely with direct sales director James Toase, focusing solely on Direct Golf's digital offering - with the goal to improve the already award-winning website and expand into Europe.

Brown is best known as the man behind the successful website Online Golf. After launching in 1999, he built the site into a business with annual revenues of £14 million, before selling it to American Golf in 2010, where he was appointed Ecommerce Director.
After leaving American Golf in May 2011, Brown set up his own

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