WICHITA, Kan. – September 4, 2012 – INVISTA’s CORDURA® brand fabric,
popular for its long-lasting durability, is featured in new Timberland®
apparel. Aimed to provide everyday wearers with water-resistant and
enduring clothing solutions, Timberland chose CORDURA® brand fabric for
the Men’s Water Resistant Tilt Denim Jeans, Men’s Cargo Canvas Short and
Men’s Waterproof Marine Jacket to provide comfort and flexibility
without sacrificing durability and style.
“Customers are always
looking for durable solutions—rain or shine,” said Cindy McNaull, global
CORDURA® brand and marketing director. “Timberland has created some
innovative designs using CORDURA® fabrics that help the wearer enjoy
unexpected weather, without sacrificing style, durability, or comfort.”
CORDURA® brand fabrics are available in the following new Timberland® products:
Men’s Water Resistant Tilt Denim Jeans
With
a water-repellent treatment, these jeans can be worn rain or shine. The
slim fit design features traditional five-pocket styling and a zip fly.
The jeans are made with comfortably durable CORDURA® Denim fabric and
are based on an intimate blend of cotton and INVISTA’s T420 high
tenacity nylon 6,6 fiber. Jeans made with CORDURA® Denim fabric are
exceptionally durable without compromising on comfort and style, and
when tested opposite similar weight traditional 100 percent cotton
denim, are four times* more abrasion resistant.
Men’s Cargo Canvas Short
Perfect
for everyday, warm-weather outdoor activities, the cargo short offers a
relaxed fit designed to provide comfort and flexibility to the wearer.
Plenty of storage is available in the cargo pockets and single-pleated
welt back pockets. Made with CORDURA® NYCO fabric that is designed for
stylish durability and delivers 4 times greater abrasion resistance
versus comparable weight 100 percent cotton**, the Men’s Cargo Canvas
short is ready to take on some serious activity, without sacrificing
comfort and style.
Men’s Waterproof Marine Jacket
Laminated
with 20,000 mm waterproof coating, the marine jacket is designed to
keep the wearer dry and even features storm covers at the center placket
and pockets. The jacket also dons a fully adjustable, packable hood
with extra peripheral vision panels.
Timberland Three Multi-Purpose CORDURA® Fabric Technologies – 2
Timberland
selected CORDURA® Naturalle™ fabric for this product. One of the
brand’s most recent fabric innovations, CORDURA® Naturalle™ fabric
provides a matte appearance similar to the look and feel of cotton while
still incorporating the exceptional abrasion, tensile, and tear
strength of high tenacity nylon 6,6.
To learn more about
Timberland® products featuring CORDURA® fabric technologies, including
Where to buy, visit www.Timberland.com. To learn more about CORDURA®
fabric technologies, please visit www.CORDURA.com.
*Based on 465 g/m2 denim fabrics.
**Based on 410 g/m2 100 percent cotton duck fabric.
About CORDURA® brand:
INVISTA’s
CORDURA® brand essence celebrates individual durability: As Long As The
World Is Full Of Durable People, We’ll Keep Making Durable Fabrics™.
Known for its resistance to abrasions, tears and scuffs, CORDURA® fabric
is a primary ingredient in many of the world’s leading high-performance
gear and apparel products ranging from luggage, upholstery and
backpacks to footwear, military equipment, tactical wear, workwear and
performance apparel. The CORDURA® brand is a registered trademark of
INVISTA, one of the world’s largest integrated polymer, intermediates
and fibers businesses. To distinguish the CORDURA® brand, the word
“CORDURA®” must be spelled out in all caps, used with an ®, and followed
by the word “brand” or “fabric.”
To learn more about INVISTA’s CORDURA® brand, end-use products, and marketing tools please visit www.CORDURA.com.
About INVISTA:
INVISTA
is one of the world’s largest integrated producers of polymers and
fibers, primarily for nylon, spandex and polyester applications. With a
business presence in over 20 countries, INVISTA’s global businesses
deliver exceptional value for their customers through technology
innovations, market insights and a powerful portfolio of global
trademarks including: ADI-PURE®, ANTRON®, AVORA®, C12™, COMFOREL®,
COOLMAX®, CORDURA®, CORFREE®, DACRON®, DBE®, DYTEK®, FRESHFX®, LYCRA®,
PERFORMA™, POLARGUARD®, POLYSHIELD®, POLYCLEAR®, SOLARMAX®,
STAINMASTER®, SUPPLEX®, SUPRIVA®, TACTEL®, TACTESSE®, TERATE®,
TERATHANE® and THERMOLITE®.
For more information, visit www.INVISTA.com.
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