Business people : Vibram Appoints Michael Martin as GM of Vibram FiveFingers and Finished Goods, NA

Vibram announced its promotion of Michael Martin to general manager of  Vibram FiveFingers and Finished Goods – North America. Martin previously served as vice president. In addition, Vibram has promoted senior retail marketing associate Michael O’Brien to marketing manager.

"Michael Martin was instrumental in the growth and success of Vibram FiveFingers in North America and has been a stellar leader to the marketing team," explained CEO and President Michael Gionfriddo. "With this promotion we are recognizing his past efforts and also utilizing his expertise to address demand and competition in a rapidly growing category.  Also, with his retail marketing experience, Michael O’Brien brings another crucial dimension to the role of marketing manager, enabling us to closely measure the pulse of our customers."

In his new position, Michael Martin will oversee sales, profitability, design and development, marketing, distribution and sourcing.  Michael will also support global sales, marketing, sourcing and distribution of Vibram FiveFingers.  Michael O’Brien will be responsible for developing and managing a holistic approach to marketing, aligning both the FiveFingers and Vibram’s soling business as well as global alignment of the Vibram brand.

(SportsOneSource Media)