Textile market sport and sport style, he rose by 3%. Meanwhile, according to the IFM market textile and clothing fell by 4%. "However, the good maintenance of the sport sector is relative to inflation which stood at 2% in France over one year to July 2012," NDP weights. In sports shoes, this is the segment items for the man who is more profitable with average prices 50 € avoisinnant.
Trend 1 Semester 2012:
Sports shoes and sports style 1% (NPD)
Sportswear and sport style + 3% (NPD)
Textile / Clothing - 4% (IFM)
Football is a flop
Running shoe, an increase of 5% over the last six months, contributing to 30% of the overall growth in footwear. By contrast, football is down 10%. The side of the textile sport, the market is driven by strong growth in sweat pants and jackets as well as the world of ski clothing which has enjoyed a good end of season.
by VERONICA YVERNAULT for www.lsa-conso.fr
About NPD Group
Founded in 1966, NPD Group is the global leader in market research on retail sales and consumption in a wide range of sectors. We offer information outlets and data on consumer behavior, as well as our expertise in more areas than all other providers of market research.
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