“Charlie is going to be a tremendous asset to our company,” said Carlo Salmini, Shred and Slytech co-founder. “He brings years of experience in sales management and strong relationships within the action sports industry. His leadership skills will provide the driving force behind our fast growing brands.”
An avid skier, throughout his career Adams has worked in marketing and sales at Dynastar and Lange and as a National Sales Manager for brands such as Level and Carrera of the Safilo Group. He is well respected within the industry and has long-standing relationships with key action sports retailers throughout North America.
"It's pretty easy to be excited about joining Shred and Slytech,” said Adams. “Talk about cache and credibility...Ted Ligety is co-founder, co-owner, president, and primary product tester. The company is all about shredding, having fun and building the most technical, innovative gear for the world's best shredders and the rest of us too. I'm psyched to be part of it."
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