Continuing its streak of product design and technology award recognitions, adidas Outdoor, the athletic brand in the outdoors, has won Outside’s Spring 2013 Gear of the Yearaward for its Terrex Fast X GTX hiking shoe. The Gear of the Year award pays tribute to products that show outstanding excellence in their field.
“adidas Outdoor has consistently proven its expertise in developing top-notch performance footwear for the outdoor consumer,” said Sam Moulton, editor of Outside. ”With its lightweight design, stability and superb grip, the adidas Terrex Fast X was undoubtedly the best hiking shoe this season.”
The annual summer Buyer’s Guide, now in its 18th year, reaches more than 1.3 million frequent gear purchasers. It not only highlights the very best in adventure gear but also calls out the best value in each class. It will be available in print and digital versions beginning today.
“Winning the Gear of the Year award from Outside reaffirms all the hard work behind the design of this great performance shoe,” said Greg Thomsen, managing director of adidas Outdoor USA. “We know that Outside puts these products through grueling tests from some of the best outdoor athletes in the world. This is a true honor.”
The Terrex Fast X GTX is engineered for fast-moving, high-adrenaline adventures on uncertain terrains.
This shoe features adidas’ proprietary TRAXION®outsole with
Continental®rubbercompound thatguarantees grip and control on dry and especially wet surfaces, plus a lower sole for more stability and comfort. Its cutting-edge FORMOTION™ technology adjusts to the ground to give maximum stability and comfort with every step.
About adidas Outdoor:
adidas Outdoor is the athletic brand in the outdoors. The company’s founder, Adi Dassler, designed equipment solutions for athletes that improved their performance. The long history of adidas Outdoor began in the 1970s with the creation of the first light trekking shoes. Climbing legend Reinhold Messner helped adidas design super light and fast approach hiking shoes for his first Everest ascent without supplemental oxygen in 1978. The tradition continues today with products influenced by Messner, as well as Alexander and Thomas Huber and many additional extreme outdoor adventurers from around the world.
Contact: Chantal O’Connell, CGPR / chantal@cgprpublicrelations.com / 857-222-1470
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