To celebrate this season’s
launch of Nike Free footwear, Nike Korea asked runners to express the
key proposition of Nike Free – flexibility – by posting images of
themselves via social media wearing their own Nike Free shoes. Nike then
selected 500 lucky runners for the Nike Itaewon Free Run, a 6k race in
the Itaewon district of Seoul, South Korea.
As Nike Free footwear allows the foot to move and flex
in a more natural way, the Nike Itaewon Free Run, held Friday night,
April 26, was designed to capture the experience of natural motion and
flexibility by enabling runners to race freely through the busy streets
of Seoul.
From Itaewon Main Street to Namsan Botanical Gardens and
through downtown areas of Seoul, the course provided runners with a
first-hand look at Seoul’s most exotic and captivating streets. Itaewon
boasts a distinctive cultural diversity, encompassing a mix of
everything from local teashops to more opulent restaurants and
landmarks.
After Itaewon, the field moved through the serene and
calm Namsan Botanical Gardens for a change of pace from the bustling
streets of the city center.
For the night-time race, runners were outfitted in
Dri-FIT race shirts with fluorescent customization and glow-in-the-dark
neon. Green and red LED headbands complemented the vibrant Nike Free
colorways.
A Nike+ trial zone was set up to share a connected
running experience. Those new to the concept could participate in an
introductory session, and free armband rentals and instant online
sync-up booths offered further connectivity. Nike Free footwear and the
Nike+ GPS Sportwatch trials completed the running experience. Nike+
challenges called out the winners who burned the most calories during
the 6K race.
Runners enjoyed the energy at the finish line in the
Itaewon Main Street square, as they celebrated with live DJ sets at a
post-race party.
Source Nike
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