This week in Sydney and Melbourne, Nike Australia played host to two epic Run Clubs with some unusual twists.
As part of the #RUNFREE Pacific launch of the new Nike Free footwear that kicked off in New Zealand last week, runners were surprised, delighted and entertained, as they ran through iconic landmarks in the cities.
The surprise elements along the course amplified the different ways to move "free" and motivated the runners to keep pushing right up to the finish line.
The unexpected activations along the 7k course included AcroYoga and Parkour performances, juggling, break dancing, coloured inflatables and an enthusiastic cheer squad.
Key media participated in an product immersion session about the new Nike Free collection in Sydney before being fitted in the Nike Free 5.0 and joining the run.
Runners were encouraged to share their #RUNFREE experience through social channels.
Follow the journey via www.facebook.com/nikerunningau
Source Nike
As part of the #RUNFREE Pacific launch of the new Nike Free footwear that kicked off in New Zealand last week, runners were surprised, delighted and entertained, as they ran through iconic landmarks in the cities.
The surprise elements along the course amplified the different ways to move "free" and motivated the runners to keep pushing right up to the finish line.
The unexpected activations along the 7k course included AcroYoga and Parkour performances, juggling, break dancing, coloured inflatables and an enthusiastic cheer squad.
Key media participated in an product immersion session about the new Nike Free collection in Sydney before being fitted in the Nike Free 5.0 and joining the run.
Runners were encouraged to share their #RUNFREE experience through social channels.
Follow the journey via www.facebook.com/nikerunningau
Source Nike
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