( Wednesday, 12 June 2013)The Barcelona International Boat Show has already started its marketing
campaign for the next edition, which will be held from September 24th to
29th in Port Vell, coinciding with the first day of the festival of La
Mercè, the city's patron saint, and with the Mediterranean Tall Ships
Regatta. Spain's most important event and the only one in the country
recognised by the International Federation of Boat Show Organisers
(IFBSO), will be back to showcase all the latest in nautical sports and
recreation in the in-water and on-land exhibition.
The
Boat Show has started to hoist sails with the start of its campaign to
attract national and international exhibitors and market spaces and
services. "We have initiated our commercial campaign and have received a
good response from companies in the sector. This ratifies the show's
current format - started in 2012 -, which concentrates all exhibits in
Port Vell in the month of September", said the show's Director, Jordi
Freixas.
80.4% of exhibitors at the last edition ranked this new
format very highly, according to the results of the survey conducted by
Fira de Barcelona. The poll also indicates that the show has a high
degree of exhibitor loyalty (93%) and that almost half the sales made by
exhibiting companies (44%) are generated during the Barcelona show.
For
Freixas, "the Boat Show is the best platform for launching new
products, build client loyalty, try out boats and, especially, generate
new contacts and sales; a very effective tool for boosting the market
and relaying the opinions of the sector. Now, more than ever, it is a
must attend event".
The
start of the marketing campaign has also coincided with its poster's
new image, which highlights Barcelona and Port Vell and evokes the
pleasure transmitted by the sea.
30% of visitors intend to make a purchase
According to Fira de Barcelona's opinion poll, 29.1% of visitors at the
last show came with the aim of making a purchasing decision. This
figure is 9.4 points higher than at the 2011 edition.
The
poll taken among 300 people also shows that 36.8% of visitors aiming to
make a purchase were interested in nautical accessories, 34.1% in motor
boats and 15.9% in sailboats.
The
report also indicated that 44.7% had visited the show to discover the
new products presented by exhibitors and 43.7% because they are nautical
fans. The main sectors of interest were motor and sail boats and the
Shopping Area.
66.2%
said they were fairly or very satisfied with their visit to the show
and that they had met their objectives. Reaction to the decision to
bring forward the dates of the show to September and concentrate all
exhibits in Port Vell was positive.
The
survey also reflects the loyalty of visitors to the Boat Show, since
86.2% had been before and 86.8% said they would come back in 2013;
63.20% of visitors came from Catalonia, Spain's main nautical market,
with 22.56% of registered boats; 70.5% were general public and the rest
were trade visitors.
The
in-water and on-land Barcelona Boat Show, which will last six days -
one more than in 2012 - will showcase a wide range of nautical sports
and recreation options: sailboats, yachts, catamarans Menorcan boats,
power boats, inflatable crafts, cruisers, fisher-cruisers, as well as
all types of nautical products and services, such as electronics,
motors, paints, sails, tugs, fishing articles, charters and sports
marinas, in addition to small boats.
Organised
by Fira de Barcelona with the collaboration of the Asociación Nacional
de Empresas Náuticas, ANEN, the Barcelona Boat Show is the most
important in Spain and the country's only one recognised by the
International Federation of Boat Show Organisers (IFBSO).
Barcelona, June 2013
Marta Juvell - Montse García Duque
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