The first Hurley Printing Press location is set to open on July 22nd 2013 through July 28th at 220 Walnut Avenue in Downtown Huntington Beach, California during the US Open of Surfing. For that entire week the space will be home to the six Hurley Printing Press artists. Each day the featured artist will host the curated space displaying their art and will be hand-printing tees of their own designs using a Charles Brand etching press. All tees and prints were designed exclusively for the Hurley Printing Press and will be available for $30 only at each Hurley Printing Press location followed by a limited run online at hurley.com.
The Hurley professional athletes will also be joining the artists each day to help print the custom tees and hang out with fans. Hurley athletes attending will include:
Julian Wilson (2012 US Open Champion), Lakey Peterson (2012 Women’s US Open Champion), Carissa Moore (youngest ever 2011 World Champion at the age of 18), Jay Adams Legendary Dogtown Skateboarder), Conner Coffin 2012 US Open Junior Champion), Curren Caples (2013 X Games Gold Medalist), Greyson Fletcher (Professional Skateboarder), Kolohe Andino (Professional Surfer), Yadin Nicol (Professional Surfer), Nat Young (Professional Surfer), and Michel Bourez (Professional Surfer).
The US Open of Surfing will be the only week during the Hurley Printing Press that the featured artists and Hurley Pros will be hand-printing and interacting live together.
“The Hurley Printing Press is an interactive atelier where athletes, artists and the community come together to pursue explorations of craft hand printing on posters, T’s and whatever else pops up. Main Street of Surf City USA is the perfect venue for this aggregation of visionaries intent on fermenting visual change. With a million kids in attendance the possibilities for aesthetic advancement, fun and mayhem are unlimited. Handcrafted singular impressions will be created throughout the run of the event and our mission is Print and Destroy,” said Craig Stecyk, legendary artist and Hurley Printing Press curator.
The artists participating in the Hurley Printing Press are unique in styles ranging from graffiti to tattoo art, yet each have their own ties to Hurley’s history and art culture which is reflected in their tee designs for the brand. The Hurley Printing Press featured artists include:
July 22nd – Hurley Art Department
The Hurley Graphics team created custom tee designs that will be exclusive to the Hurley Printing Press.
July 23rd – Jersey Joe
Jersey Joe/RIME is best known for loud use of color and unique lettering and typography. Starting in New York in 1991, RIME came to Los Angeles in 2005 to focus on fine art.
July 24th – Dalek
Growing up in a military family, James Marshall, AKA “Dalek,” is a byproduct of several cultures; his move to Japan in high school was perhaps most influential. Dalek is known for his iconic space monkey character, which was formed by subcultures of punk rock, skateboarding and graffiti, merged with street art, cartoons, Japanese pop and the energy of the urban punk scene.
July 25th – Madsteez
Based in California by way of DC, Mark Paul Deren “MADSTEEZ” is a multimedia designer/artist known for his vivid, large-scale, multi-layered paintings and incorporation of humor. He’s collaborated with several iconic brands, like Nike, Target, Volkswagen and Red Bull.
July 26th – Craig Stecyk
The godfather of DIY and Dog Town, Stecyk is a jack-of-all-trades; he paints, draws, writes and films. Surf, skate and street culture have shaped his work.
July 27th - Time Hendricks
Tim Hendricks learned his trade from his father, and grew up around surfing and art. His passion for tattoos began in his late teens and grew into a lifelong career, heavily influencing his style of drawing and painting.
July 28th – Hurley Art Department
The Hurley Graphics team created custom tee designs that will be exclusive to the Hurley Printing Press.
For additional information about the Hurley Printing Press, please visit www.hurley.com. Check out the video here. For artist and athlete interview opportunities please contact Maria Boschetti, Hurley Director of Communications at maria_boschetti@hurley.com or 949.548.9375.
ABOUT HURLEY
Founded in Huntington Beach in 1999, Hurley is a surf lifestyle brand which designs, markets and distributes industry-leading apparel, footwear and accessories. Fueled by innovation, inclusion and empowerment of youth, Hurley is a wholly owned subsidiary of Nike Inc. with headquarters in Costa Mesa, CA and offices in Tokyo, Sydney, Barcelona and Bali.
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