15/11/2013

Award : Easton wins Popular Science "Best of What's New" award


Easton wins Popular Science “Best of What’s New” award
The breakthrough design and increased performance in Easton’s Syclone™ tent poles earn the coveted technology prize

Salt Lake City, Utah — November 13, 2013 — 
Easton Mountain Products, a leader in precision-built outdoor equipment, is proud to announce its new Syclone™ composite tent poles earned the 2013 Popular Science “Best of What’s New” award in the recreation category. A new material breakthrough with Syclone composite technology adds to Easton’s proprietary manufacturing of high-strength, lightweight aluminum and carbon fiber tubing. Better performance and greater value once again raises the bar of what’s possible in the industry. Easton is proud to develop and manufacture these technologies in the USA.

Syclone tent pole construction is the result of a never-ending drive to develop stronger, lighter, higher performance tents for the demanding outdoor market. Engineered from advanced composite materials using multi-directional construction, Easton’s new Syclone tent poles are the most resilient ever developed. Syclone poles are 80% more resilient to failure and bending fatigue than aluminum in wind and flex-testing. Lab and in-field tests reveal remarkable performance results in flexibility and durability. Syclone poles flex farther and take more turbulent abuse than any other pole material tested, while still returning to their original structural shape.

“For more than a quarter century, Popular Science has devoted its December issue to the year’s most remarkable innovations. The Best of What’s New Awards is our magazine’s top honor, and the 100 awardees are selected from a pool of thousands,” says Popular Science Magazine’s Executive Editor Cliff Ransom. “Each winner is handpicked and revolutionary in its own way. Whether they’re poised to change the world or simply improve your living room, the Best of What’s New awardees challenge us to see the future in a new light.”

Easton Syclone composite tent poles (featured in Easton Slickrock and Easton Torrent tents)
Specs/Features:

• Same weight and cost as lightweight aluminum tent poles
• 80 percent more durable in wind and flex-testing
• Performance characteristics of carbon without the premium cost
• Multi-directionally wrapped advanced S-Glass composite fibers
• Most resilient tent poles ever developed

“This is one of the greatest honors we could receive from a media outlet,” says Rich Packer, Easton’s sales and marketing manager. “It’s one thing to be honored in the outdoor industry with a new product, but to be recognized as having developed something thought to revolutionize the industry is an honor unparalleled by any other accolade.”

About Easton mountain products : 

Since 1922 Easton Mountain Products, a leader in precision built outdoor equipment, is dedicated to engineering the very best in technical outdoor gear for the serious user. At the core is Easton's proprietary manufacturing of high-strength lightweight aluminum and carbon fiber tubing. Decades of experience and dedication to quality Easton Mountain Products delivers dependable mountaineering, trekking, and winter products to help you Go Farther™

www.EastonMountainProducts.com www.facebook.com/EastonMountainProducts www.twitter.com/EastonMtnProd

Founded in 1872, Popular Science is the world’s largest science and technology magazine; with a circulation of 1.3 million and 6.8 million monthly readers. Each month, Popular Science reports on the intersection of science and everyday life, with an eye toward what’s new and why it matters. Popular Science is published by Bonnier Active Media, a subsidiary of Bonnier Corporation.



By press release

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