Founded in Austria in 1993, Air & Style stands for creating unique events, combining the best snowboarding in the world with a-list live music acts. The list of past winners is legendary, with names like Backman, Haakonsen, Rippey, Gimpl, Benedek, White, Rice, Pearce, Piiroinen and McMorris. In the ever-changing contest circuit the Air & Style has been a constant, a yearly gathering of snowboard royalty pushing the sport to new heights.
Speaking about appointing Core Power Asia, Air & Style Senior Vice President Florian Wiedmann said, “We are very proud to continue Air & Style in Beijing. The fourth event here will mark a fantastic start into the 2013/14 snow season. We are really excited about this year’s Air & Style at the iconic Bird’s Nest in Beijing, as once again the world’s best riders will compete for fame, glory, and World Snowboard Tour points. It is exciting to emulate our global success in China with Core Power Asia. The region is a key market for us and we are looking forward to working with the agency and the online platform Boardzone.cn. Among other things, aspects of the collaboration include to develop a Chinese language web presence to foster recognition towards a broader public while still being deeply rooted in the core snowboard communities.”
Core Power Asia Director Miriam Deller said, “We are so enthusiastic of supporting Air & Style in Beijing, an event that’s simply outstanding, inspiring, and boasts such an amazing history. Boardzone.cn is Chinas premier online snowboard community, and known for their cutting edge news delivery, it’s naturally a perfect match.”
Boardzone.cn Founder Lai Gang adds the following, “China boasts massive opportunities for growth, and we are stoked to have such a landmark event in China, already with its own tradition. Everyone in the local community is excited about seeing the top riders return.“
Core Power Asia and Boardzone.cn will be launching the ‘Six Queens For Air & Style Beijing” model contest this week, and roll out more fun and events both online and offline shortly.
For more information, media accreditation and image call-in’s contact the Air & Style Account Director Stephanie at Core Power Asia, Tel.+86 1381 0033 611 and visit http://www.corepowerasia.com.
AIR & STYLE COMPANY:
The Air & Style Company promotes all Air & Style events and the brand Air & Style.
Since 1993 Air & Style is that spectacular stadium snowboarding competition that also features outstanding live music acts in the greatest stadiums around the world.
The world’s best snowboarders compete on a big air course. The winner receives the Ring of Glory, which is one of the most coveted trophies in action sports.
Visit http://air-style.com, for updates and news around the upcoming Beijng edition!
CORE POWER ASIA:
Core Power Asia is a Beijing based PR and marketing consultancy, project spear header and business developer with a focus on resort business and boardsports.
The firm’s services include classic public relations and marketing, advertising, campaigns, special projects, content creation and events. In-depth knowledge of China’s unique take on a luxurious and easygoing lifestyle, valuable insights in a growing market and a large network supports Core Power Asia’s position as one stop shop and prime destination for consulting leading lifestyle and action sports firms and enterprises.
For more information, visit http://www.corepowerasia.com and email us at AirStyleBeijing_Press@corepowerasia.com
BOARDZONE.CN:
Boardzone.cn is an online snowboarding community founded in 2005. In the past eight years, its influence and growth has been unrivaled in China. For the upcoming Air & Style event, Boardzone.cn naturally will be the top information source for all things concerning Air & Style Beijing and the air & Style worldtour.
Visit http://www.boardzone.cn and follow Boardzone on weibo and youku.
By press release
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