RICHMOND, Calif., April 2, 2014 -- HOKA ONE ONE®, a division of Deckers Outdoor Corporation (NASDAQ : DECK), is pleased to announce that Mark Mastalir has joined its management team as their new Vice President of Marketing.
With
his background of more than 20 years of global marketing experience
working for world-class brands in the sports, entertainment, and
consumer goods industries, Mastalir will develop and implement dynamic
and creative marketing strategies that support the success of the HOKA
ONE ONE brand.
Mastalir's
career includes over ten years of experience in the running industry,
having managed various marketing programs for both Reebok and Nike.
During his tenure with Nike, Mastalir was the head of Sports Marketing
for the Canadian and Latin American markets.
"Having
worked with Mark at Reebok earlier in his career, I know that he brings
intelligence, commitment and enthusiasm to his role. And now he also
brings a wealth of experience and marketing ability to this newly
created position," said Jim Van Dine,
brand president of HOKA ONE ONE. "His passion for running, combined
with his management and leadership experience will be a great asset to
the HOKA ONE ONE brand and all parts of the business as we continue to
grow."
With a BA and MA from Stanford University, Mastalir was an All-American in Track & Field at Stanford in the 1500 meters in 1991 and also competed in the 1992 OIympic Trials in the 1500 meters. Currently he's completing the Harvard Business School General Management Program.
"I've
never seen a running footwear brand that has created so much buzz among
consumers and running specialty retailers. I'm thrilled to join the
team at HOKA ONE ONE," said Mastalir. "I started my career in specialty
running retail under the leadership of Jim Van Dine, and I couldn't be more excited to be back working in the industry," said Mastalir.
About HOKA ONE ONE
HOKA ONE ONE was founded in 2009 by Jean-Luc Diard and Nicolas Mermoud
and was created to design shoes that offer improved performance
primarily for ultrarunners. Deckers Outdoor Corp. acquired the brand in
late 2012 and is investing to broaden the product line to service all
runners. Due to HOKA ONE ONE's unique ability to provide cushioning
while still offering stability, runners of all types may greatly benefit
from its products. www.hokaoneone.com
About Deckers Outdoor Corporation
Deckers
Outdoor Corporation is a global leader in designing, marketing and
distributing innovative footwear, apparel and accessories developed for
both everyday casual lifestyle use and high performance activities. The
Company's portfolio of brands includes UGG® Australia,
Teva®, Sanuk®, TSUBO®, Ahnu®, MOZO®, and HOKA ONE ONE®. Deckers
Outdoor products are sold in more than 50 countries and territories
through select department and specialty stores, 117 Company-owned and
operated retail stores, and select online stores, including
Company-owned websites. Deckers Outdoor has a 40-year history of
building niche footwear brands into lifestyle market leaders attracting
millions of loyal consumers globally.
For more information, please visit
www.deckers.com.
SOURCE HOKA ONE ONE
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