Valcourt, Québec, April 3, 2014– Big sports
stars are signing up with BRP to promote the 2014 Can-Am Spyder
line-up. The National Hockey League (NHL) and six-time Stanley Cup®
championMark Messier have aligned to connect the unique Can-Am Spyder three-wheeled on-road vehicle to the lives of sports, lifestyle and adventure-seeking consumers.
As part of its NHL relationship, BRP is the presenting sponsor of the 2014 Stanley Cup® Playoffs Bracket Challenge featured on NHL.com.
Fans can go online to select the winners of each playoff series – from
the first round all the way to the Stanley Cup Final. One lucky winner
of the Stanley Cup® Playoffs Bracket Challenge powered by BRP’s Can-Am
Spyder will win an NHL team-branded Can-Am Spyder. For more information
and to enter the Stanley Cup®Playoffs Bracket Challenge powered by BRP’s
Can-Am Spyder, visit NHL.com/bracket.
Messier stars in a video vignette that highlights his winning
“guarantee” 20 years ago, when his New York Rangers® faced elimination
in Game 6 of the Eastern Conference Final. This video presents a new
spin on how Messier’s life changed after he guaranteed the win, and can
be viewed online at GuaranteedByMessier.com.
“Mark Messier represents a strong fit for Can-Am Spyder,” said Tom
Riley, Can-Am Spyder marketing director. “We believe that everyone
should enjoy the adventure and freedom of riding the open road. The
Can-Am Spyder vehicle enables this by offering the unique combination of
exhilaration, stability and control, and his history with the brand has
Mark well placed to help us get the message out to potential Can-Am
Spyder riders.”
Earlier this year, BRP served as an official sponsor of the 2014 NHL
Stadium Series™ held in Los Angeles, New York and Chicago and the 2014
NHL Heritage Classic in Vancouver.
Fans can find Can-Am Spyder on Facebook at facebook.com/CanAmSpyder and on Twitter at twitter.com/officialspyder. To find a local retailer, visit the Can-Am Spyder dealer locator.
Combining a Y-frame design with seven state-of-the-art automobile
technologies and Rotax engine, the Can-Am Spyder roadster gives riders a
greater sense of control and confidence to enjoy to the fullest the
incredible exhilaration of open-air, open-road riding. Released in 2007,
the Can-Am Spyder includes three distinct platforms.
The sport line
represents the machine for the rider who has a passion for a vehicle as
stunning through the curves as it is to the eye. The sport-touring line
represents the optimum combination of comfort and sportiness to set it
apart from the other Can-Am Spyder platforms, and the touring line that
comes in 2014 with a completely new Rotax 1330 ACE in-line triple engine
mated to a new six-speed transmission (available in manual and
semi-automatic versions) to deliver the ultimate in touring performance
and comfort.
can-amspyder.com
@OfficialSpyder
facebook.com/CanAmSpyder
About BRP
BRP Inc. (TSX: DOO) is a global leader
in the design, development, manufacturing, distribution and marketing
of powersports vehicles and propulsion systems. Its portfolio includes
Ski‑Doo and Lynx snowmobiles, Sea-Doo watercraft, Can-Am all-terrain and
side-by-side vehicles, Can-Am roadsters, Evinrude outboard engines and
Rotax engines for karts, motorcycles and recreational aircraft as well
as inboard jet propulsion systems for boats. BRP supports its line of
products with a dedicated parts, accessories and clothing business. With
annual sales of over CA$3 billion from 105 countries, the Company
employs approximately 7,100 people worldwide.brp.com
Source BRP
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