Available exclusively at www.nicklaus.com and through pro shops at the more than 200 Nicklaus Design courses in the U.S., a percentage of the sales price is donated to the charities. Consumers using nicklaus.com to purchase balls at essentially a wholesale price also receive free shipping. If via FedEx delivery services, an additional donation is made to St. Jude.
Available in three specially-designed models, each golf ball accommodates a specific player type. A color-coding system makes the selection process extremely easy. The Nicklaus White ball is designed for golfers who typically tee off from the forward or white tees; Blue is for those who prefer the middle or blue tees; and Black is for lower-handicap golfers who might use the back or black tees.
“By simply knowing the tees golfers play, we can estimate swing speed ranges,” says Nicklaus, winner of more than 120 professional tournaments, including a record 18 majors and 73 PGA TOUR events. “So, we conceived the balls based on each golfer’s unique ability, be it an everyday player or professional, to score better and enjoy the game even more. All you need to know is the tee you play from.”
The Nicklaus team assembled experts in materials, technology, engineering, design and manufacturing to develop the product. Launched roughly seven months ago, the high-performance, made-in-the-USA Nicklaus Golf Balls have already won media-bestowed awards for providing golfers with exceptional control, feel, spin and distance.
Online sales save golfers money because distribution costs typically built into product sold through traditional retail channels have been reduced. This allows Nicklaus Golf Balls to be priced attractively at $28 to $32 per dozen and generate greater charity donations. Visitors to nicklaus.com can also make voluntary contributions; to date, nearly 80 percent of consumers have opted to make a donation.
“We wanted to reduce consumer confusion associated with selecting a ball, create high-quality options for all players, and give back to those in need in the process,” says Howard P. Milstein, Co-Chairman of Nicklaus Companies. “Buffalo Communications is an ideal partner to spread the word about the golf balls’ performance and inspire altruism.”
“The R&D that goes into Nicklaus Golf Balls is extensive, so it’s no wonder they’re rapidly gaining in popularity” says Rich Katz, Managing Director of Buffalo Communications. “Color coding according to skill level or handicap means golfers playing the proper ball speeds the pace of play and increases engagement with the sport.”
By press release
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