Teva has agreed to license the brand's children's wholesale business
in the United States to BBC International. Commencing this month, the
phased transition will impact the brand's spring 2015 product offering.
"We look forward to using our leading position in the
children's footwear marketplace to benefit the Teva brand," said Robert
Campbell, founder and chairman of BBC International. "The brand's
free-spirited and active lifestyle approach is perfect for children who
by nature are curious and always on the go."
Founded in 1975 by Chairman Robert Campbell, BBC International has
become the leading children's and athletic footwear designer and
marketer globally. BBC leads the kid's footwear marketplace with
creative design and advanced technology.
They have secured many
long-term, internationally recognized children's licenses such as Polo
Ralph Lauren, Guess, Born, Buster Brown, Sam Edelman and entertainment
brands such as Marvel, Sesame, Warner Bros. and Disney. Their ability to
service all levels of quality fashion and distribution from department
stores to mass market is the key to their success in the children's
arena.
Teva is owned by Deckers Outdoor Corporation, which also owns the
UGG Australia, Sanuk, Tsubo, Ahnu, Mozo, and Hoka One One brands and
sells footwear in more than 50 countries and territories through select
department and specialty stores, 120 company-owned and operated retail
stores, and select online stores.
By press release
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