OGIO International announces the appointment of Hawley USA as its new
distributor for its Endurance Collection of sports bags to the
Independent Bicycle Dealer channel. The agreement commences on September
1, 2015, and OGIO will take part in the upcoming Interbike Trade Show
inside the Hawley booth.
“We are really excited to partner with Hawley to further expand our
rapidly growing Endurance Sports category,” said OGIO’s VP of Endurance
Sports Mark Talarico. “Hawley has a broad reach across the entire
country and enjoys a fantastic reputation in the IBD network, so we felt
the partnership was a great fit.”
Hawley, with its sales force of 30+ representatives, is excited about
the partnership. “Ogio’s Endurance sports product line is a fantastic
fit for our team and the IBD channel. These are specialty bags that
really appeal to the core cycling community and fit right in Hawley’s
distribution wheelhouse,” said Ian Cross, Director of Sales at Hawley.
OGIO is an official sponsor of both the Belkin Pro Cycling team and
Jamis Hagens-Berman Cycling team along with the perennial national
championship contending University of Colorado Triathlon Club. Ogio is
also a sponsor and Official Bag Supplier of IRONMAN.
By Hawley
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